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Events Marketing Manager-Media Publisher

  • Location: City of London
  • Salary: £38000 - £40000 per annum
  • Job Type:Permanent

Posted about 1 month ago

We are working with an established Publishing Media group on an Events marketing Manager, an opportunity to join an incredibly fast paced and dynamic environment and working on market leading awards and conferences.

You will be responsible for driving volume and revenue growth as well as creating lead generation for sponsorship sales through multi-media direct marketing campaigns.

Key Responsibilities

  • Deliver world-class, brand enhancing, marketing communication campaigns that increase our event delegate numbers and revenue and enrich and develop client relationships.
  • To plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire and action to the events in the portfolio
  • To ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance
  • To manage and grow the database of contacts to support long-term audience engagement
  • Create compelling, needs-based campaigns that articulate the value of our brands and the brand propositions at all times working within brand guidelines and with all key stakeholders
  • Work within agreed customer metrics and KPI's (opens, clicks, CPR, CPA etc.)
  • Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message
  • Develop customer data builds, usage and analytics to increase effective targeting, response/ conversion rates
  • To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates
  • To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
  • Work with data and digital teams to use all tools, techniques and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points
  • Share all learnings and insights that drive performances
  • Work as a team to deliver to group as well as individual targets and in line with agreed priorities
  • Contribute to overall knowledge and expertise within the team to ensure growth targets are met and drive operational excellence

Work within and keep up to date with all industry best practice and adhere to all legal and ethical guidelines as required by all employees (DP and privacy, competition law, ASA, Trading standards etc.)

Key Skills

  • Proven track record in events marketing, campaign management and digital marketing
  • Hold a degree or equivalent marketing diploma
  • Good understanding of online audiences' behavior, needs and changing trends
  • Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals
  • Proven experience of developing and managing strategic plans and budgets
  • Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions
  • Entrepreneurial spirit - Ready to work as part of the team and test and innovate to drive results
  • Confidence with IT, especially Microsoft Excel.
  • Must be highly competent with general computer use including Microsoft word, excel, PowerPoint and outlook
  • Experience using Adobe Analytics and social media channels for advertising
  • Experience using AdWords desirable
  • Experience updating websites and of SEO

Experience using ESPs and CRMs required

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.