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Head of Sales - B2B Events

  • Location: London
  • Salary: £85000 - £90000 per annum + comms
  • Job Type:Permanent

Posted 11 days ago

£85k - £90k + comms (£40k- £45k)

Permanent - Hybrid


In this role you will be responsible for the growth of the EMEA portfolio of events. Our client has high-reaching growth plans for this area therefore this high profile role requires an exceptional leader who has the ability to develop and drive a clear vision for exponential growth.

As the Head of Sales you will be responsible for leading and driving long term sales growth on Events and Marketing Solutions across several brands by being accountable for the sales function to deliver a high performance whilst delivering an outstanding customer experience.

Following are some of the key responsibilities of this role;

  • Plans, authors, and implements the sales strategy for the events and MS businesses sitting on the Events Senior Leadership Team and giving to the overall direction of the business
  • Identifies new markets and business opportunities to increase sales and attract new customers, undertaking competitor analysis, research, and building industry knowledge to ensure the correct direction is taken
  • Works closely with the event production team to co-create events, bringing first-hand client feedback and market insight to the process
  • Drives sales growth across the portfolio of products including in-person events, virtual events, and marketing solutions by integrating our solutions into effective customer campaigns
  • Leads, directs, manages and develops the team to deliver a market leading sales and service commitment to our customers
  • Builds and maintains strong, long-lasting customer relationships
  • Sets, measures and tracks effective important metrics and ensures the teams' client facing activity beats standards and expectations
  • Gathers information and undertakes analysis of activities and results that feed into the overall budget
  • Contributes fully to the objectives of the business and achieve the personal objectives set by your manager
  • Works closely with other departments including brands, editorial, marketing, delivery, customer service team and finance
  • Is an ambassador for our products, our audiences, and our brands, demonstrating vision and expertise to our customers and employees


  • Experience as a sales professional with validated B2B business development skills and a client-centric focus gained within the events sector
  • A significant track record and experience in leading a B2B events sales function
  • Unquestionable sales competencies, especially sales planning, consultative selling, closing, account management, new business, and other core sales skills
  • effective and influential communication skills including those required for presentations and briefings for high-level partners
  • Able to build passion and commitment and lead by example
  • To be a guide on efficient use of time and energy of self and others. Develops strategies for the organisation and coordinates efforts to implement them
  • Experienced in implementing strategies to address organisation wide problems, considering practical concerns and the impact of each solutions
  • To actively encourages others to develop and improve processes. Supports by outlining past takeaways and failures. Proactively encourages empowerment.
  • To develop good knowledge of sectors we operate in, namely UK healthcare, insurance, compliance, and charities
  • To be results driven, proactive, committed and solutions focused

You need to be the kind of person who…

  • Is a self-starter, self-sufficient, and accountable
  • Enthusiastic, motivated, and dedicated
  • Resilient, tenacious, and inspired by success
  • Well presented, articulate and professional
  • Has strong inter-personal and communication skills and a high level of integrity
  • Is comfortable in challenging the status quo and driving change
  • Flexible and can adapt to the agile nature of our industry and business Is committed to success and hitting allocated sales targets with a driven 'can do' attitude
  • Is passionate about delivering high quality events
  • Enjoys a challenge - we work hard, and it can be a steep learning curve

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.