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Sports Marketing Manager

New
  • Location: London
  • Salary: £50000.00 - £60000.00 per annum
  • Job Type:Permanent

Posted about 7 hours ago

Handle recruitment are looking for a Marketing Manager to join a global tour within one of the world's fastest-growing sports.


Central London (office-based, 5 days) with frequent travel to tournaments and events.
Permanent | Full Time
Up to £60,000 based on experience

Position Summary:


Our client is seeking a Marketing Manager to lead the delivery of the global marketing and campaign strategy for its international sports tour, driving fan engagement, commercial activation, and brand growth.


The successful candidate will deliver integrated marketing campaigns that build awareness, deepen fandom, and unlock partner value, working closely with commercial clients and key internal stakeholders.
Grounded in audience insights and a strong understanding of both current and future fans, this role will shape brand positioning and storytelling, translating insights into innovative and effective campaigns across paid, earned, and owned channels.


Availability for out-of-hours work will be required during tournament weeks (Monday-Sunday). The successful candidate will be expected to travel to tournaments on a rotational basis with other team members and provide remote support when not travelling, as required.

Responsibilities:


Key Focus Areas

  1. Brand Development
  2. Campaign Management


Brand Development

  • Act as the voice of the fan and player, applying global and local audience insights and demographic understanding to influence marketing programmes and campaign investment.
  • Ensure the brand story is consistently communicated across all channels and aligned with the overarching marketing strategy.
  • Maintain consistency in brand messaging across all touchpoints, ensuring local market execution aligns with global strategy and brand guidelines.
  • Take full accountability, alongside the Creative team, for managing the creative process and delivering highly engaging, standout creative output.
  • Deliver against overall brand KPIs (reach and engagement) as part of the wider marketing strategy.
  • Collaborate closely with Communications, Content, and Digital teams to maximise the impact and reach of brand-led initiatives.
  • Support the continued growth of associated brands to drive sustained awareness and audience expansion.


Campaign Development

  • Build 360°omnichannel marketing plans aligned with overall business objectives to:
    • Increase brand awareness
    • Support the fan journey both online and offline
    • Drive direct-to-fan relationships through ongoing engagement and data ownership
  • Own the Marketing Plan, developing and briefing campaigns for cross-functional execution by the wider Marketing and Communications teams and external agencies, engaging both existing and new fans and players.
  • Translate key insights (internal and wider market) into targeted, relevant campaigns for defined audience segments.
  • Utilise relevant internal and external data sources to inform planning, drive brand growth, deepen engagement, and support conversion where applicable.
  • Drive brand growth through commercial partners by creatively activating campaigns across online and offline channels to deliver against both partner and organisational KPIs.
  • Nurture and grow owned audiences through CRM channels (app, email, website), increasing loyalty through segmentation and personalised communications.
  • Analyse campaign performance, optimise activity against measurable KPIs, and report findings to improve future planning and effectiveness.
  • Manage budgets for designated campaigns, ensuring accurate tracking and accountability of all associated costs.
  • Identify and support opportunities for new revenue growth, including content distribution and monetisation initiatives.
  • Monitor and report on brand metrics, performance indicators, and campaign ROI.


Requirements of the role:

  • Degree or equivalent qualification in Marketing, Business, Communications, or a related field.
  • 5+ years' experience in marketing, brand, or publishing roles, ideally within sport and/or entertainment.
  • Experience using CRM platforms and marketing automation tools.
  • Strong analytical skills, with experience tracking and reporting on campaign performance.
  • Excellent written and verbal communication skills.
  • A passion for creating engaging and compelling marketing content.
  • Familiarity with SEO, PPC, and paid social advertising is advantageous.
  • Highly organised with strong project management skills and keen attention to detail.
  • Creative thinker with a proactive, solution-focused mindset.


Benefits of joining our client:

  • Competitive salary.
  • Private health insurance (including dental cover) following completion of the probationary period.
  • Enhanced pension scheme (salary sacrifice available): employer contribution of 8.34%, with a minimum employee contribution of 4.17%.
  • Life assurance (4x salary).
  • 25 days annual leave, plus birthday leave.


Apply below today to proceed your application to the next stage!


Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.