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Customer Marketing Manager - Exhibitions

Job Title: Customer Marketing Manager - Exhibitions
Contract Type: Permanent
Location: London, England
Industry:
Salary: Up to £40000 per annum
Reference: 454566
Contact Name: Danielle Clarke
Contact Email: danielle.clarke@handle.co.uk
Job Published: May 10, 2019 11:05

Job Description

Handle Recruitment is seeking a customer and lead generation focused Marketing Manager to join a global FTSE listed events organisation.

As the Customer Marketing Manager your responsibilities will include:

  • Defining lead acquisition strategies for your events, based on the brand and sales plans.
  • Fully owning the sales & marketing universe for each event, creating annual plans how the data can be optimised through refreshing/enhancing/appending/segmentation/updating.
  • Setting up annual lead targets, ensuring subsequent plans are aligned to these.
  • Reporting against all marketing KPIs including leads, sales and conversion rates.
  • Ensuring all plans translate into clear customer-facing marketing campaigns and activities.
  • Working closely with the campaigns team to develop and execute multi-channel lead generation activities.
  • Writing strong campaign briefs, translating market and customer knowledge into actionable insights.
  • Working with the campaigns team to analyse campaign metrics, then act on these to increase engagement and ROI.
  • Feeding sales-ready leads to the sales teams, and continue to nurture not-ready leads through the revenue cycle.
  • Working closely with the campaigns team to develop trigger-based lead nurture campaigns and lead scoring, using marketing automation.
  • Helping the sales teams to prioritise leads using lead scoring, working with them to create scoring model and then roll-out.
  • Working with the web team to review and optimise the customer journeys and touch-points across the show websites.
  • Building on-point personas for our key audiences and ensuring relevant content across the different revenue cycle stages is available in in- and outbound communications.
  • Leading on sales & marketing integration for your events, working closely with the sales leaders and sales performance managers.
  • Creating weekly reports on leads and conversions.
  • Being a customer champion, ensuring all messages are targeted and have a clear purpose.
  • Managing lead acquisition budgets.
  • Feeding insights and analysis back into the events strategy team.
  • Developing and delivering internal sales enablement programs, communications and tolls supporting the sales teams in closing deals.

To be successful in this role you will have:

  • Extensive experience in B2B demand generation
  • Marketing automation tool experience, Marketo or equivalent
  • Salesforce or Microsoft Dynamics CRM tool experience
  • Understanding of sales & marketing lead processes
  • A data-driven, commercial and analytical mindset

Please get in touch or apply now for a further conversation!

Handle actively welcomes applicants from under-represented backgrounds

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.