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Customer Marketing Manager - Retail Events

Job Title: Customer Marketing Manager - Retail Events
Contract Type: Permanent
Location: London, England
Industry:
Salary: Up to £34000 per annum + Bonus
Reference: 678787
Contact Name: Danielle Clarke
Contact Email: danielle.clarke@handle.co.uk
Job Published: October 18, 2019 13:58

Job Description

Handle Recruitment is seeking a marketer focused on driving lead generation for an international B2B events organisation, working on their flagship retail and lifestyle portfolio.

After a recent rebrand and business transformation this is an optimal time to be joining the business, as the Customer Marketing Manager your responsibilities will include:

  • Defining lead acquisition strategies for your events, based on the brand and sales plans
  • Fully owning the sales & marketing universe for each event, creating annual plans how the data can be optimised
  • Setting up annual lead targets, ensuring subsequent plans are aligned to these
  • Ensuring all plans translate into clear customer-facing marketing campaigns and activities
  • Working closely with the campaigns team to develop and execute multi-channel lead generation activities
  • Writing strong campaign briefs, translating market and customer knowledge into actionable insights
  • Feeding sales-ready leads to the sales teams and continue to nurture not-ready leads through the revenue cycle
  • Working with the web team to review and optimise the customer journeys and touch-points across the show websites
  • Being a customer champion, ensuring all messages are targeted and have a clear purpose
  • Feeding insights and analysis back into the events strategy team

To be successful in this role you will have:

  • Experience in B2B marketing, ideally within events
  • Understanding of the sales & marketing lead processes
  • Data-driven, commercial and analytical ways of working
  • Excellent communication skills
  • Marketing automation and CRM experience

Please get in touch or apply now for a further conversation!

Handle actively welcomes applicants from under-represented backgrounds

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.