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Database Marketing Executive - B2B Insight

Job Title: Database Marketing Executive - B2B Insight
Contract Type: Temporary
Location: London, London
Industry:
Salary: £11 - £13 per hour
Start Date: ASAP
Reference: 37570
Contact Name: Andrea Pell
Contact Email: andrea.pell@handle.co.uk
Job Published: February 08, 2016 13:51

Job Description

The Role:

  • Manage and execute campaign briefs and act as main database team contact for the briefing of new campaigns
  • Create and deliver data selections and segmentation within the Marketing Intelligence Platform (MIP), applying historic learning's to improve future customer and prospect communication
  • Monitor and interpret campaign results through detailed analysis
  • Consult with marketing teams on which data will gain most effective results to enhance future marketing campaign briefs
  • Source all internal data for analysis and usage
  • Liaise with marketing and digital teams once a month to review campaign results across all brands to help develop best practice email strategies
  • Brief and manage external suppliers for data purchasing or research. Manage data builds for prospecting where required.
  • Implement and facilitate contact strategies & optimize campaign volumes across the group.
    • Clear operational understanding of MIP and its capabilities to maximise segmentation and targeting efficiency's.
    • Understanding of all data feeds into MIP, their dependencies and formats.
    • Management of prospect data from both internal and external sources to ensure it is ready to be uploaded into MIP
  • Assist in any mapping and/or business rules required to translate data from other sources into an appropriate format for the central system

Who we are looking for:

  • A degree at least at undergraduate level in Data, Marketing or of a scientific nature. Relevant work experience is also considered as a higher priority.
  • At least 3-4 years in a professional work environment, preferably B2B media or database marketing.
  • Understanding of the Data Protection Act and it's implementation
  • Experience of working within a marketing department or another area with strong links.
  • A strong understanding of the importance of data quality within marketing and how this is achieved.
  • Can demonstrate and articulate a full understanding of marketing processes from planning through executing through analytics
  • Demonstrates advanced audience segmentation capabilities
  • Advanced Microsoft Word, Excel, PowerPoint and Outlook required
  • Advanced MS Access or similar required
  • SPSS or other modelling software advantageous.
  • Knowledge of SQL query writing advantageous

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.