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Digital Marketing Manager - International B2B Events

Job Title: Digital Marketing Manager - International B2B Events
Contract Type: Permanent
Location: London, England
Industry:
Salary: Up to £45000 per annum + Bonus
Reference: 5475475
Contact Name: Danielle Clarke
Contact Email: danielle.clarke@handle.co.uk
Job Published: February 15, 2018 17:34

Job Description

Handle Recruitment is seeking a Digital Marketing Manager to join an international and market leading B2B media and events company, in a newly created position.

With the purpose to create and execute innovative digital marketing campaigns to help achieve event and publishing targets, as the Digital Marketing Manager your responsibilities will include:

  • Ensuring that all pages are optimised for search engines
  • Managing all Google Adwords campaigns and Google Analytics reporting
  • Staying on top of email best practice and collaborating with the web team to ensure that all templates are aligned
  • Setting up all email campaigns in Dotmailer
  • Testing various aspects of active campaigns such as subject lines and web page structures to ensure the most effective techniques are used
  • Managing all automation programs in Dotmailer with the aim of improving cross-promotion and driving revenue
  • Tracking the customer journey in a way that allows the business to improve promotion campaigns

To be successful in this role you will have:

  • Digital marketing experience and knowledge to a specialist level (Email, SEO, PPC, Content and Social Media)
  • B2B marketing experience (events/media industry an advantage)
  • Working knowledge of Google Adwords and Google Analytics
  • Strong communication skills, confidence liaising with clients over phone, email and face to face at events
  • Project and time management skills
  • Additional languages desirable but not necessary

Please get in touch and apply to discuss further!

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.