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Marketing Automation Executive

Job Title: Marketing Automation Executive
Contract Type: Permanent
Location: London, England
Industry:
Salary: Up to £27000 per annum
Reference: 546457
Contact Name: Danielle Clarke
Contact Email: danielle.clarke@handle.co.uk
Job Published: July 17, 2019 12:54

Job Description

Handle Recruitment is seeking a Marketing Automation Executive to join a large scale and global exhibitions company, to undertake delivery of email marketing campaigns across a selection of industry leading events, using marketing automation tools to optimise engagement and conversion with would-be visitors.

As the Marketing Automation Executive your responsibilities will include:

  • To execute delivery of automated email marketing campaigns for a selection of events, working alongside digital channel specialist. This includes all aspects of execution, including data segmentation, email build/send and form creation, ensuring the full campaign is aligned and seamless, and creates a consistent and engaging customer journey.
  • To own the plan for campaign activity for your allocated events, proactively identifying opportunities where automation can improve engagement and conversion and implementing changes to maximise these opportunities.
  • To identify innovative ways to segment event audiences and challenge assumptions on best approach, working with the Data team where appropriate.
  • To uphold standards in campaign quality.
  • To test and proactively suggest ways in which we can optimise performance.
  • To obsess about analytics so you understand the results of your activity, including testing, and are continually applying learnings to improve effectiveness of future campaigns.
  • To support the Marketing Automation Manager in driving adoption of marketing automation, ensuring a smooth transition to new tools and processes and maximising the team's impact in the short, medium and long term.

To be successful in this role you will have:

  • Hands-on experience of creating and reporting on email campaigns
  • Experience of creating data selections and segmenting audiences
  • Experience using email marketing or automation software (Ideally Marketo)
  • Understanding of / ability to learn HTML
  • Excellent attention to detail
  • A confident, pro-active and enthusiastic approach

Please get in touch or apply now for a further conversation!

Handle actively welcomes applicants from under-represented backgrounds

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.