Marketing Executive - B2C Publishing/Subscriptions

Job Title: Marketing Executive - B2C Publishing/Subscriptions
Contract Type: Permanent
Location: London, England
Salary: £25000 - £28000 per annum + 28 days holiday (plus bank holidays)
Reference: 347824
Contact Name: Danielle Clarke
Contact Email:
Job Published: January 17, 2018 16:54

Job Description

Handle Recruitment is seeking an ambitious marketer to join a lovely B2C subscription company who create publications that cater to the nursing industry, based in North West London.

As the Marketing Executive your responsibilities will include:

  • Delivering email campaigns to acquire new customers
  • Writing compelling copy for email and landing pages
  • Briefing designers for artwork, requesting data, scheduling and tracking campaign performance
  • Working with the editorial team to send out daily and weekly e-alerts to registered users and subscribers
  • Managing communications with B2C subscribers to ensure they are kept up to date on any enhancements or changes to their subscription resources
  • Managing the online customer feedback service to ensure the business is fully aware of any issues and can resolve them quickly
  • Creating video user guides to help educate subscribers on how to use the online resources and increase usage
  • Utilising all available advertising space in journals to promote online resources including portfolio, journal archive and free, cross-publication content
  • Attending exhibitions and conferences as agreed, which may require travel and overnight stays
  • Working closely with an external agency to maximise sales from monthly telemarketing campaigns, including briefing the agency
  • Continually testing and refining Google AdWords conversion campaigns to maximise ROI.

To be successful in this role you will have:

  • Suitable marketing qualifications or courses undertaken
  • Experience in the following areas; advertising, campaign and budget management, digital marketing & content creation/copywriting
  • Experience in the publishing industry (desirable)

If you are looking to further develop your marketing experience and career please get in touch and apply now!

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.