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Marketing Executive - Events

Job Title: Marketing Executive - Events
Contract Type: Permanent
Location: London, England
Industry:
Salary: Negotiable
Reference: BBBH90270
Contact Name: Lili Daw
Contact Email: lili.daw@handle.co.uk
Job Published: July 20, 2021 12:55

Job Description

Marketing Executive - Events

A really fantastic opportunity for a Marketing graduate or junior marketer to work with a popular media company and the UK's leading producer of unmissable consumer events.

This role is seeking a creative and enthusiastic Marketing Executive to work on some of their really exciting events. You will be working alongside a team to help deliver first-class multi-channel marketing campaigns to attract the right audiences and achieve maximum revenue across the events and experiences.

Key Responsibilities Include:

  • Working with the marketing team on the implementation of marketing plans to achieve objectives relating to visitor attendance and revenue targets
  • Understand the objectives and timescales for the event and work to those deadlines
  • Working with the data and CRM leads to manage the campaign data requirements
  • Assist in the production of targeted and effective marketing materials based on a specific cohort and content strategy for each event
  • Help maintain day-to-day relationships with relevant agencies and suppliers including; creative, ticketing, print, media buying and PR
  • Assist in the planning and delivery of multi-channel marketing campaigns including print and online advertising, direct mail, email, sales promotions and partnerships, social media and PR campaigns
  • Ensure each event website is kept fully up to date with relevant content and consistent brand voice
  • Manage email marketing using the Adestra platform, delivering segmented campaigns in line with the cohort/content strategy with well written and engaging copy
  • Liaise directly with exhibitors to ensure they are apprised of relevant marketing activity and that they are maximising marketing opportunities pre, during and post-event
  • Assist in the development and scheduling of social media campaigns
  • Manage customer service enquiries, responding to inbound customer emails, and social media comments and messages
  • Support in the delivery of the detailed results of the marketing campaign for the creation of post-show reports

You Will Have:

  • Excellent interpersonal and communication skills
  • Understanding of marketing and campaign planning
  • Experience in basic website management
  • Understanding of digital marketing tools and campaigns
  • Good overall IT skills including Outlook and Microsoft Office
  • Great organisational skills and good time management
  • Ability to pay close attention to detail
  • A Willing to learn, adapt and grow within a role
  • Experience in consumer events or exhibitions
  • Demonstrable market and industry knowledge

This is a fantastic role for Marketing graduates or a junior marketer looking to work on events for a really exciting company.

If this sounds like the role for you then please get in touch!

Handle actively welcomes applicants from under-represented backgrounds

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.