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Marketing Executive - B2B Exhibitions

Job Title: Marketing Executive - B2B Exhibitions
Contract Type: Temporary
Location: London
Industry:
Salary: £24000 - £26000 per annum
Start Date: ASAP
Reference: 44381
Contact Name: Andrea Pell
Contact Email: andrea.pell@handle.co.uk
Job Published: January 27, 2017 11:42

Job Description

Handle Recruitment have an exciting opportunity with one of the UK's leading B2B events companies. Whether you are a Marketing Executive or a Marketing Coordinator looking for the next step, this is a great opportunity to work within a dynamic and creative marketing environment. This is a new and exciting role which will be critical in delivering the ambitious growth plans for two events.

Key responsibilities will include:

  • Executes marketing plans, and agreed marketing extensions, producing high quality, response-driven marketing campaigns that integrate online and offline marketing activities, using a full range of cost-effective and targeted promotional techniques (including direct marketing, advertising, email marketing, social media marketing, live events, webinars, reader surveys)
  • Records and monitors marketing spend to accurately track costs for campaigns and ensures adherence to agreed budgets
  • Writes and edits high quality, compelling copy, which is accurate and grammatically correct, making sure that all printed and online communications demonstrate the defined value proposition for the brand
  • Develops and maintains all relevant marketing and sales collateral to support marketing campaigns and defined commercial needs
  • Supports the development of creative concepts; producing briefs and managing each stage of the design process to ensure all marketing material is approved and delivered to schedule
  • Produces timely and accurate audience and marketing reports, forecasts, and accruals through maintenance of all data collection points and ensuring data is collected in line with best practice guidelines
  • Creates and maintains effective working relationships with internal stakeholders and third-party partners via telephone, written communication and face-to-face meetings, ensuring marketing activity is fully aligned to the needs of the portfolio
  • Provides regular status to key contacts (Marketing, Data and Customer Services) on progress and potential concerns relating to promotional activity and general workload

Competencies:

  • Understanding of marketing principles, developments and new techniques and demonstrated experience in campaign management
  • Project management and organisation skills and ability to manage simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest revenue opportunities
  • Ability to develop a deep understanding of audience and products
  • Excellent communication skills - verbal and written - and a strong track record of creating compelling and effective communications
  • Copy writing, proof reading skills and attention to details
  • Strong analytical skills and awareness of digital and online platforms
  • Exemplary interpersonal skills and team-working
  • Computer literate with good knowledge of I.T. including Office packages, Word, Excel, PowerPoint, Access and Outlook

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.