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Marketing Manager - Leading Entertainment Channel

Job Title: Marketing Manager - Leading Entertainment Channel
Contract Type: Permanent
Location: London, London
Industry:
Salary: competitive + bonus + bens
Reference: BBBH48517
Contact Name: Andrew Watts
Contact Email: andrew.watts@handle.co.uk
Job Published: January 27, 2016 17:54

Job Description

This represents a fantastic opportunity to join a dynamic company as they prepare for an exciting TV Channel launch. You will be responsible for the successful growth of the channel in the UK.

Key Responsibilities:

  1. Define and execute a marketing strategy to drive awareness of the channel and tune-in to key programmes
  2. Track and optimise campaigns based on robust analytics
  3. Localise centrally created assets to create effective UK activations
  4. Manage and activate distribution partners across analogue and digital platforms
  5. Lead the working group for the UK team, acting as a central point of contact, bringing together contributions from colleagues across all disciplines
  6. Coordinate and execute campaigns using the full company marketing mix


Knowledge, Skills & Experience:

  1. Proven and relevant television marketing experience
  2. Creative and innovative approach to marketing campaigns
  3. Strong project management and budgeting skills with demonstrable experience in managing diverse and senior stakeholders, preferably international
  4. Hands-on experience with analytics software and evidence of running data-driven marketing campaigns
  5. Relationships with broadcasters, OTT operators and device manufacturers in the UK broadcasting space preferred

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.