Handle Recruitment is seeking a Marketing Manager with subscriptions experience and availability to work on a one year FTC to join a subscription based business who specialise in providing information to the media, PR and entertainment industries.
As the Marketing Manager your responsibilities will include:
- Developing and managing audiences for defined brands, including driving marketing qualified leads & online registrations
- Continually developing and refining the sales funnel, managing a rigorous testing programme
- Planning online / offline marketing activity and fulfilling all marketing campaigns to deadlines and within budget
- Managing marketing budgets for the brands, ensuring forecasts are regularly updated, correctly allocated and not overspent
- Operating as the brand manager; issuing brand guidelines which are in line with brand expectations
- Assessing, monitoring and improving marketing efficiency by conducting regular analysis of marketing KPI's, reporting on campaign results, revenue generated and agreed effectiveness measures to evaluate success and make recommendations for improvement for future campaigns
- Developing a deep understanding of the audiences and markets, identifying key competitors and monitoring audience and marketing activity
- Building strong relationships with key stakeholders (Senior Marketing team, central teams and other key brand stakeholders) to ensure marketing activity is fully aligned with business needs
To be successful in this role you will have:
- Advanced understanding of subscription marketing principles, developments and new techniques and demonstrated experience in campaign management
- Advanced marketing automation knowledge, ideally in Pardot
- Good knowledge of Salesforce is desirable
- Excellent digital marketing skills
- Strong project management and organisation skills and ability to manage several simultaneous projects to tight deadlines and to prioritise tasks that deliver greatest revenue opportunities
Please get in touch or apply now for a further conversation!
Handle Recruitment is acting as an Employment Business in relation to this vacancy.