Connecting...

Marketing Manager - Subscriptions

Job Title: Marketing Manager - Subscriptions
Contract Type: Permanent
Location: London, England
Industry:
Salary: £40000 - £48000 per annum + 25% bonus
Reference: 657696
Contact Name: Danielle Clarke
Contact Email: danielle.clarke@handle.co.uk
Job Published: March 13, 2019 16:55

Job Description

Handle Recruitment is seeking a Marketing Manager with subscriptions experience to join a market leader in the housing industry across print, digital and events.

Currently catering towards 22,000 subscribers and hosting Europe's largest housing exhibition generating £3m, this is a position which offers lots of autonomy and ownership for a marketing expert with an entrepreneurial spirit.

As the Marketing Manager your responsibilities will include:

  • Driving subscriber acquisition and retention
  • Understanding how to convert registered users into subscriptions
  • Pushing existing customers into corporate accounts while maintaining overall subscriber volumes and revenues
  • Developing a content and pricing strategy to increase conversions across the markets
  • Managing a multi-channel marketing plan including SEO, PPC, email and social media
  • Tracking and analysing marketing activities to measure ROI
  • Exploiting the marketing automation platform to deliver effective direct-campaigns
  • Developing lead nurture programmes to improve sales conversion rates
  • Working closely with the Head of Engagement to understand all customer touch-points and the various journeys with the aim of finding new customers, increasing website usage and improving brand loyalty
  • Learning and understanding the market and competitor landscape to protect and develop the publications
  • Ensuring all the fulfilment/product platforms are working effectively

To be successful in this role you will have:

  • Substantial experience in subscriptions acquisition and renewal campaigns
  • Demonstrable digital expertise in social, PPC and SEO
  • An understanding of budget management and forecasts
  • Strong Microsoft Excel and/or data visualisation tools such as Tableau also desirable
  • A self-starter mentality to take ownership and personal accountability
  • Excellent communication and stakeholder management skills

Please get in touch or apply now for a further conversation!

Handle actively welcomes applicants from under-represented backgrounds

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.