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Marketing Specialist - FMCG Subscriptions

Job Title: Marketing Specialist - FMCG Subscriptions
Contract Type: Contract
Location: London, England
Industry:
Salary: £75000 - £80000 per annum
Start Date: ASAP
Reference: 654321
Contact Name: Andrea Pell
Contact Email: andrea.pell@handle.co.uk
Job Published: October 01, 2019 08:49

Job Description

With responsibility for brand, marketing and PR, the "Senior Marketing Manager" will lead the strategy development and implementation for go-to-market planning, launch, growth and new territory roll-out strategy.

This is a creative, entrepreneurial, and core strategic role to put this project on a rocket! A combination of strategy development and getting stuck in and "going for it" - not for the faint hearted!

Responsibilities:

  • Develop, implement and lead brand, marketing, and communication strategies across geographies to deliver defined strategic, operational and financial growth goals.
  • Responsible for all owned, earned and paid media across all platforms on a global scale to deliver, and maximise, user acquisition, retention, reactivation and monetisation.
  • Grow subscription numbers and revenue. Create effective retention and monetisation programmes to drive lifetime value.
  • Manage ambitious PR, social media, eCRM and events & experiential programmes.
  • Own on-site merchandising of product and optimisation of content.
  • Integrate market insight, user research, customer feedback and analytics into all aspects of marketing planning, implementation & measurement and to feed into development of new products, new features and new content.
  • Collaborate on content strategies and maximise use of content for acquisition as well as for continued engagement.
  • Be the brand guardian.
  • Build relationships with strategic brand, media and platform partners.
  • Provide subscription business expertise across all projects
  • Lend support in defining customer service, operations and back office systems requirements.

Requirements:

  • Significant experience in at least one consumer subscription business (ideally subscription of physical product but digital products also considered)
  • Full marketing mix experience gained client-side.
  • A passionate leader, strategic thinker yet all over the detail, with the drive and ambition to see-through plans to successful conclusion.
  • Curious and experimental, with a desire to break-out from traditional methods.
  • A deep understanding of consumers and their motivations
  • Collaborative approach to work.
  • Able to prioritise tasks and manage time
  • An ability to form flexible and collaborative working relationships with key stakeholders
  • Excellent verbal and written communication skills
  • Knowledge of, and interest in, sport, nutrition, health and fitness

Benefits:

  • An excellent start-up environment, short decision paths and fast moving
  • Collaborative environment with people encouraged to take responsibility and accountability with no blame culture
  • Flexible approach to working (hours and location) and work-life balance
  • Competitive salary and benefits package
  • Tech agnostic
  • Opportunity to contribute to ground breaking digital projects

Handle actively welcomes applicants from under-represented backgrounds

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then you have not been shortlisted for the position you have applied for.