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Marketing Specialist - Entertainment / Sport / Kids

Job Title: Marketing Specialist - Entertainment / Sport / Kids
Contract Type: Contract
Location: London, England
Industry:
Salary: Up to £80000 per annum
Start Date: ASAP
Reference: 5465
Contact Name: Andrea Pell
Contact Email: andrea.pell@handle.co.uk
Job Published: October 03, 2019 14:02

Job Description

The Role:

With responsibility for brand, marketing and PR, the "Senior Marketing Manager" will lead the strategy development and implementation for go-to-market planning, launch, growth and new territory roll-out strategy for this ground-breaking football training project.

This is a creative, entrepreneurial, and core strategic role to put this project on a rocket! A combination of strategy development and getting stuck in and "going for it" - not for the faint hearted!

Responsibilities:

  • Develop, implement and lead brand, marketing, and communication strategies across geographies to deliver defined strategic, operational and financial growth goals.
  • Responsible for all owned, earned and paid media across all platforms on a global scale to deliver, and maximise, user acquisition, retention, reactivation and monetisation.
  • Grow subscription numbers and revenue. Create effective retention and monetisation programmes to drive lifetime value.
  • Manage ambitious PR, social media, eCRM and events & experiential programmes.
  • Own on-site merchandising of product and optimisation of content.
  • Integrate market insight, user research, customer feedback and analytics into all aspects of marketing planning, implementation & measurement and to feed into development of new products, new features and new content.
  • Collaborate on content strategies and maximise use of content for acquisition as well as for continued engagement.
  • Be the brand guardian.
  • Build relationships with strategic brand, media and platform partners.
  • Provide USA knowledge and business expertise across projects
  • Lend support in defining customer service, operations and back office systems requirements.

Requirements:

  • Background in sports digital entertainment - getting kids active!!
  • Experience of launching digital products
  • International launch experience, especially USA
  • Experience in kids markets essential
  • Full marketing mix experience gained client-side.
  • A passionate leader, strategic thinker yet all over the detail, with the drive and ambition to see-through plans to successful conclusion.
  • Curious and experimental, with a desire to break-out from traditional methods.
  • A deep understanding of consumers and their motivations
  • Collaborative approach to work.
  • Able to prioritise tasks and manage time
  • An ability to form flexible and collaborative working relationships with key stakeholders
  • Excellent verbal and written communication skills

Benefits:

  • An excellent start-up environment, short decision paths and fast moving
  • Collaborative environment with people encouraged to take responsibility and accountability with no blame culture
  • Flexible approach to working (hours and location) and work-life balance
  • Competitive salary and benefits package
  • Tech agnostic
  • Opportunity to contribute to ground breaking digital projects

Handle Recruitment is acting as an Employment Business in relation to this vacancy.