Senior Digital Marketing Manager- Independent Record Label

Job Title: Senior Digital Marketing Manager- Independent Record Label
Contract Type: Permanent
Location: London, London
Salary: £35000 - £40000 per annum
Start Date: ASAP
Reference: BBBH49972
Contact Name: Rosie Sweeting
Contact Email:
Job Published: February 22, 2016 14:24

Job Description

My client is looking for a Senior Digital Marketing Manager to join their artist friendly, Independant Music Label.

***You MUST have experience of working within a record label***

Job Description - Senior Digital Marketing Manager

  • Delivering strategic and innovative digitally focused marketing and D2C campaigns for artists

  • Developing digital commercial and promotional strategies for artist campaigns across fixed line, offline, mobile, gaming and other digital platforms

  • Working alongside the label marketing team, International department and with artists and managers to deliver strategic and innovative digitally focused marketing campaigns.

  • Implementing Digital Health Checks for all new artists.

  • Overseeing the briefing, build and maintenance across artists' digital presence. Including official website, social networks, mobile destinations etc.

  • Overseeing all digital promotions campaigns within the label, working closely with the promotions/marketing team, product managers and other departments to maximize effects of digital, and ensure that it compliments and is integral with all other aspects of the campaigns.

  • Finding, engaging and retaining relevant target audiences via all relevant digital platforms.

  • Finding and assessing new and pioneering digital activities with clear ROI plans and sharing those with the digital and marketing teams.

  • Work closely with the distribution partner department to ensure a thorough digital retail plan is in place internationally for all campaigns

  • Work closely with the label's media buyers on digital advertising planning and spends, asset impact and ROI for each campaign

  • Monitor and innovate new features on the digital analytics dashboard and liaise with Product managers and International departments on data analysis

  • Supporting the implementation of innovative, cost effective, digital activities into marketing and promotional teams and reviewing new services and suppliers on a regular basis with the digital team

  • Communicate with the label's Directors and relevant heads of department advising on strategic decisions relating to ingestion, supply chain issues,claiming and monetization of repertoire online

  • Propose and implement campaigns to maximise revenue on pre existing catalogue as well as new releases

  • Briefing, commissioning and project managing the development of creative digital tools and content to an agreed budget, keeping in mind future opportunities

  • Ensure all relevant departments are supported in launching artists/records/videos online

  • Analysing behavior and effectiveness of various activities and feeding back to the team, label and external stakeholders where appropriate.

  • Budget, create and execute comprehensive digital marketing plans for all releases with emphasis on innovation and data driven best practices

  • Develop and maintain mutually beneficial promotional relationships across multiple key content partners including Apple, YouTube, Spotify, Google/You Tube, VEVO, Facebook, Twitter, Snapchat, Microsoft,, Deezer, Shazam, Soundcloud, Pandora and so on

  • Bi weekly reports across all active campaigns reporting to the label MD and CEO

  • Oversee the digital department team with expertise in areas listed above

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.