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Senior Digital Marketing Manager - Arts Venue

Job Title: Senior Digital Marketing Manager - Arts Venue
Contract Type: Permanent
Location: London, England
Industry:
Salary: Negotiable
Start Date: ASAP
Reference: BBBH60460
Contact Name: Charlotte Rual- Lovell
Contact Email: charlotte.ruallovell@handle.co.uk
Job Published: August 04, 2017 10:59

Job Description


Handle Recruitment is working with a London Arts Venue to find a Senior Digital Marketing Manager.

Heading up a team of six, the successful candidate will lead on the strategic direction and development of the art centre digital communication channels and platforms across website, social, content, email, digital advertising and on-site digital display; identify opportunities to initiate new projects, partnerships and innovations; and, be the digital lead to support development of the overarching brand, messaging and positioning of the art centre.

Responsibilities will include:

  • Leading the Centre's digital marketing activity, overseeing all digital communications across all platforms and channels.
  • Working with the Head of Marketing to deliver the wider organisational digital strategy and ensure all marketing activity responds appropriately to it.
  • Acting as brand guardian to ensure communications on all digital channels and platforms adhere to the brand guidelines and strategy.
  • Manage the in-house design studio, overseeing workflows and output.
  • Working with in-house developers and front-end designers to continuously iterate and improve the centre's web platform.
  • Leading the Content Marketing Manager and Digital Marketing Assistant to approve and audit all content on art centre's website and establish clear guidelines for style and tone.
  • Ensuring that metrics are produced to monitor and evaluate digital performance across all activity, and that results are disseminated and used appropriately to inform future activity.
  • Managing the core digital and design team, including all areas of recruitment, induction, motivation, appraisal and discipline.

The ideal candidate will have:

  • Proven significant experience of digital marketing and managing media agencies
  • Strong experience of leading and managing a team including digital designers.
  • Good experience of Google Analytics and other reporting platforms/metrics
  • Experience of managing and procuring digital agencies and developers
  • Impeccable communication skills with the ability to explain complex and specialist concepts and content to non-technical/marketing audience.
  • Significant experience of developing digital marketing strategy and overseeing digital aspects of marketing campaigns and initiatives
  • Extensive knowledge and interest in social media platforms and content marketing
  • Experience of establishing style and tone guidelines
  • Significant budgetary management experience
  • Experience of managing or producing content in-house
  • Arts marketing experience (desirable)

Immediate interview for successful candidates, please apply with a CV and covering letter in the first instance to charlotte.ruallovell@handle.co.uk

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.

PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.