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Senior Marketing Manager - B2B

Job Title: Senior Marketing Manager - B2B
Contract Type: Contract
Location: London, England
Industry:
Salary: Negotiable
Reference: BBBH87808
Contact Name: Mia Goodley
Contact Email: mia.goodley@handle.co.uk
Job Published: April 09, 2021 17:51

Job Description

6 months contract initially

A fantastic role for an incredible live venue business. The Senior Marketing Manager will lead the B2B marketing strategy and implementation of our portfolio of venues. Delivering best-in-class marketing campaigns to drive brand awareness, audience acquisition and sales enquiries. In addition to our existing venues, we have ambitious growth plans, for which this role is vital.

KEY RESPONSIBILITIES

- Building and implementing best in class marketing strategies from development to launch, and delivering creative marketing campaigns for our Venues division.

- Communicating brand identity and ensuring consistency across marketing communications.

- Working collaboratively with our Brand & Creative Manager & Design team to build engaging content that consistently presents our brands to the highest of standards to drive sales enquiries.

- Delivering comms plans across all relevant marketing channels to drive brand awareness.

- Constructing compelling advertising strategies to build brand awareness for all venues.

- Working closely with our PPC account manager to build strategies for each venue to drive impressions and conversions, while maintaining benchmark CPCs.

- Creating key project management templates to organise and align cross-functional teams.

- Tracking performance and monitoring key metrics that align to our campaign objectives.

- Project managing capturing content in-event to successfully promote onsite activity.

- Strict budget management.

SKILLS

- Proven track record of building and executing B2B marketing strategies at a senior level.

- Experience managing the marketing strategies for at least one venue, multiple venues is a plus.

- Strong paid media experience, specifically PPC (either alongside an agency or in-house).

- Ability to successfully handle multiple projects simultaneously by prioritising.

- Confident with copywriting for B2B content.

- Experience in managing budgets.

- Ability to multitask and remain calm under pressure.

Handle Recruitment is acting as an Employment Business in relation to this vacancy.