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Exhibition Marketing Executive - B2B

  • Location: London
  • Salary: Up to £15.00 per hour
  • Job Type:Temporary

Posted about 1 month ago

  • Sector: Event Operations
  • Type: hybrid
  • Contact: Andrea Pell
  • Contact Email: andrea.pell@handle.co.uk
  • Duration: 3 months
  • Start Date: ASAP
  • Expiry Date: 08 May 2024
  • Job Ref: BBBH109398

Temp role to start ASAP - 3 month contract

£15.00, must have experience in Exhibition Marketing

As Marketing Executive, you'll be responsible for delivering an effective marketing campaign for a leading B2B Event. You'll produce marketing material and coordinate marketing activities to ensure the campaign is on schedule and within budget. This role uses online and offline marketing methods (online and print advertising, email marketing, social media, and partnerships) and strong communication skills to build effective relationships with key internal stakeholders and external contacts.

Key Accountabilities

  • Executes marketing plans, and agreed marketing extensions, producing high-quality, response-driven marketing campaigns that integrate online and offline marketing activities, using a full range of cost-effective and targeted promotional techniques (including direct marketing, advertising, email marketing, social media marketing, PPC, paid social, live events, webinars, post-event surveys)
  • Writes and edits high-quality, compelling copy, which is accurate and grammatically correct, making sure that all printed and online communications demonstrate the defined value proposition for the brand
  • Develops and maintains all relevant marketing and sales collateral to support marketing campaigns and defined commercial needs
  • Supports the development of creative concepts; producing briefs, and managing each stage of the design process to ensure all marketing material is approved and delivered to schedule
  • Produces timely and accurate audience and marketing reports, forecasts, and accruals through maintenance of all data collection points and ensuring data is collected in line with best practice guidelines
  • Creates and maintains effective working relationships with internal stakeholders and third-party partners via telephone, written communication and face-to-face meetings, ensuring marketing activity is fully aligned to the needs of the portfolio
  • Provides regular status to key contacts on progress and potential concerns relating to promotional activity and general workload
  • Demonstrates industry awareness and audience understanding (visitor, exhibitor, reader etc), identifying key competitors, monitoring industry news and market trends

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.