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Burberry launches "Tweetwalk" at London Fashion Week

Posted on 10/09/2011 by Emma Dadswell

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Given the level of innovation in both the social media and fashion worlds, it was inevitable that the two would eventually collide. And what better time could there be than London Fashion Week for fashion brands to unveil new initiatives? The only question was – who would be the first to deliver something truly impressive?

The answer came earlier this week, when Burberry tweeted the announcement that the brand would be launching the first ever ‘Tweetwalk’ show, in partnership with Twitter, for online fashionistas to be part of the Burberry catwalk show experience.

‘Tweetwalk’ took place alongside the Burberry show, at 4pm on Monday 19th September. The online experience gave @Burberry followers the chance to see the catwalk models, in their outfits, in real time. In fact, as the photos were posted just before the models walked the runway, Twitter users were able to see the latest clothes from the new collection before the rest of the fashion world. The show was also streamed live via the brand’s Facebook page with the option for fans to copy the link to their own profiles.

Speaking to The Telegraph ahead of the show, Twitter’s UK boss, Tony Wang said: “Burberry was one of the first brands to truly understand Twitter's ability to connect people all over the world with what's most meaningful to them. Thanks to their creativity, fashion lovers everywhere will be able to see the new Burberry collection even before those in the front row.”

Were you following Tweetwalk? Did you find it an impressive use of social media? Or can fashion brands do better? Leave us your thoughts!