Posted on 20/11/2011 by Emma Dadswell
For nearly 60 years, the Cannes Lions Awards have set the benchmark for excellence in creative communications and provided inspiration for those in the creative industries.
The awards, which took place last week between the 17th and 23rd of June, always attract an array of experimental and emotive entries, and this year was no exception - 34,301 submissions resulted in 1,028 Lions being awarded.
Big winners included The Guardian’s Three Little Pigs TV campaign which was presented with a gold lion in the Film category, one gold and five silver lions in the Film Craft category and a silver in the Titanium and Integrated category. Andrea Stillacci, one of the judges of the Film section, praised the campaign calling it very "today."
Unilever’s Axe (Lynx in the UK) picked up the Creative Effectiveness award for its Angels Will Fall campaign which was successfully launched across 100 markets worldwide. While Google won the Media Lions Grand Prix award for Google Voice Search, an outdoor poster campaign where every creative execution was tailored to the poster site that it ran on.
The Cannes Lions International Festival of Creativity is the world’s largest event for those working in advertising and related fields. Each year advertising professionals, designers, digital innovators and marketers from across the globe meet to celebrate the best of creativity in brand communication.
The Cannes Lions awards are a mark of excellence for the advertising and creative communications industry. They celebrate work which inspires, excites and innovates – and as this year’s victors demonstrate, even in the digital age, traditional mediums still have clout if executed thoughtfully and with a fresh perspective.
Here at Handle Recruitment we have a passion for the creative arts and believe in honouring worthy achievements. This year’s winners should be proud that as well as producing lucratively successful business collateral, they have amused and inspired their audience. We look forward to seeing what Cannes Lions 2013 has to offer.