Vogue Fashion’s Night Out 2014 took place last week across London’s Oxford and Regent Street, with department stores, designer boutiques and high street chains all taking part. The capital’s streets were transformed into their very own catwalk and our Fashion & Retail Team were lucky enough to be able to attend the evening’s festivities and strut their stuff too. The stores threw their doors open to the public for a marvellous night full of food, music, games and lots of fun.
Vogue Fashion’s Night Out was a global initiative created in 2009 to celebrate fashion, restore customer confidence, boost the industry’s economy during the recession and put the fun back into shopping.
Now in its 6th year, London’s biggest fashion party is a key date in every fashion-savvy person’s diary and it definitely did not disappoint for handle’s Fashion & Retail team.
Olivia Norbury, Resourcer for the Fashion and Retail division explained “We headed down towards Regent Street and en route popped into Fenwicks, Swarovski, Karl Lagerfeld and the Michael Kors store. We were greeted with champagne, food and fashion and you could really feel the excitement in the air. It was lovely to see the community come together across all the adjacent streets, plus the goodie bags made the evening even better”.
Retailers participating in Vogue Fashion’s Night Out also included Anthropologie who hosted a jewellery master class with celebrated designer Catherine Zoraida. Aldo, treated shoppers to manicures at their dedicated nail station, whilst Hugo Boss partnered with a top Vogue editor to present their new collection. Crabtree & Evelyn offered treatments and mini manicures to their store guests, whereas French Connection treated shoppers to makeovers and cocktails. Department store Liberty London launched a new line with designer Henry Holland and Superdry had a live DJ and offered gifts to their shoppers with each purchase.
It was a star-studded event, full of London’s favourite models, TV personalities and the most gorgeous people. Sarah Cullen Recruitment Consultant for the Fashion & Retail division enthused “I have attended in the past but this was by far the best one I have been to. There was plenty of variety and creativity, with lots of tempting food along the way; my favourite being the waffle cart outside Ted Baker which was very retro. Of course winning a free cut and colour in Vidal Sassoon playing an arcade game, was definitely the highlight of the night.”.
As in previous years, Vogue staff were positioned at various spots on the programme to offer styling advice, interview famous fashion designers and to make sure that everyone was having fun, which by the sounds of it, they definitely were!