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How do I get into fashion PR?

Posted on 10/04/2016 by Emma Dadswell

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Looking for expert advice on breaking into fashion PR?  Chiara Dell'Atti from our PR Division offers her words of wisdom.

  1. There’s a common misconception that in order to break into this industry you must take part in unpaid internships. This simply isn’t true - there are plenty of reputable companies that offer paid internships.
    • Do your research
    • Make sure you tailor each application to the particular company.  
    • Make your application stand out from the crowd.
  2. Start building up contacts within the industry through networking events and conferences. The individuals you meet and connect with, may very well be able to offer good advice, or perhaps know of organisations looking to take on new staff.  And it’s not uncommon to find a position by regularly attending such events.
  3. We get asked whether a PR degree is a ‘must have’.  If you have gained a PR degree and have some work experience then that’s obviously great but other degrees are viewed upon favourably too – the important thing is showing that you have had the nouse to gain some solid relevant experience.
  4. Get social! TwitterFacebook and blogs are a must have for those interested in breaking into fashion PR.  Organisations everywhere are turning to social media to source information, share news, and even look for employees. So if you are not using them, you may very well being missing out. And blogs are a great platform to demonstrate your knowledge of designers, media, and of course your writing skills! They can easily be set up, and make you stand out.
  5. Speak to a specialist recruitment consultancy who can offer you advice on the best approach. They will also be able to provide you with assistance on creating stand out CVs, covering letters and interview advice.
  6. Last but by no mean least – never give up! The economy might still be facing uncertainty, and competition for jobs is fierce, however perseverance does pay off.

Follow these tips, and you’ll be well on your way. And get in touch below with your experiences – we’d love to hear them.