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2024 Strategy: Which platforms are you focusing on?

  • Publish Date: Posted 7 months ago
  • Author: Bobbie Turner

From new platforms, new owners, the continued rise of video, and nano-influencers becoming the new micro-influencers, it's been an interesting year!

We asked our marketing community to complete a 60-second quiz to identify which social platforms will drive their focus in 2024 and this is what they said…

Compared to this year, will the following platforms be more important in your 2024 strategy?

What social platforms are you putting your efforts into next year

And what are other people saying?

  • There's no stopping the TikTok storm: 56% reported that they would increase their investment in TikTok ads and content—higher than any other social app.

  • Shortform content is the way forward: When compared to regular video content, Instagram Reels receive a 22% higher engagement rate - mirroring the success of their competition in TikTok.

  • X navigates through an uncertain future: The rebrand saw its weekly active users drop 4% over the following weeks following the change (August 6-20). · Facebook ages with grace: 2.11 billion people can still be reached through advertising on the platform.


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