Back to Blogs

Which social platforms will you focus on in 2024?

  • Publish Date: Posted 10 months ago
  • Author: Handle Recruitment

From new platforms, new owners, the continued rise of video, and nano-influencers becoming the new micro-influencers, it's been an interesting year!
  • There's no stopping the TikTok storm: 56% reported that they would increase their investment in TikTok ads and content—higher than any other social app.

  • Shortform content is the way forward: When compared to regular video content, Instagram Reels receive a 22% higher engagement rate- mirroring the success of their competition in TikTok.

  • X navigates through an uncertain future: The rebrand saw its weekly active users drop 4%over the following weeks following the change (August 6-20).

  • Facebook ages with grace: 2.11 billion people can still be reached through advertising on the platform.

But where are you allocating your effort (and budget) in 2024?

The next edition of our Powered by Marketing newsletter is focused on marketing strategy - so to help you benchmark your own social strategy, we've created a 60 second quiz for you to complete.

Tackle the quiz above, and the results will be revealed in our next newsletter and on our blog.

​This article features in our 'powered by marketing' fortnightly newsletter.

If you're looking forthe latest news and insight within marketing, media and PR - you can subscribe here.
Powered by Marketing - handle recruitment newsletter

About Handle Recruitment

Finding a new permanent or temporary opportunity at a great brand should be enjoyable & working with great people non-negotiable. We believe that everyone should be able to fulfil their potential and we have been helping great brands improve their talent processes and attract exceptional people since 1978.

We provide leading entertainment companies, social networks, global media brands, sports bodies, retailers, and tech platforms with talent solutions that make a difference. Our consultants focus on a unique specialism, from Finance, to Sales, Marketing, HR, Legal, Office Support, and Tech but are tied together by the industries we support.

Search for your next role

Or, are you looking to hire great talent?