Exciting opportunity for a Digital Marketing manager to join a footwear brand.
Based in London HQ, you'll play a pivotal role in delivering the Affiliate & Display marketing channels, with a key focus on optimising & testing new performance marketing & display initiatives whilst growing our content, promotional and influencer partnerships across all our markets (UK/US/CA/EU).
This is the perfect chance for someone with good experience, (ideally already working within the fashion retail industry), managing Affiliate Partnership & Display campaigns to take a step up and make an impact on our global online business. You'll be commercially savvy, enthused by the idea of making your mark on a busy digital department and unquestionably someone who has a passion for all things digital.
The Responsibilities:
- Develop and manage the strategic operations of the Global affiliate programme (UK, US, EU, CA)
- Responsible for the channel's strategic development, growth, and budget management
- Work closely with the affiliate network to identify new growth opportunities, putting plans in place to onboard and recruit new partners as well as nurture existing relationships
- Hold full responsibility for our affiliate and partnership programs, managing recruitment, performance and budget management
- Grow the affiliate publisher network to support new customer acquisition whilst building relationships with key partners - focus on elevating the brand & reaching new audience
- Recruit high quality, content lead publishers to the affiliate program, with a focus on driving on-brand content & incremental revenue growth
- Drive and own the affiliates and partnerships targets and KPIs and the measurement and reporting of these, ensuring there is a sense of pace and urgency to achieving them
- Monitor and analyze affiliate/partner performance, competitor propositions and industry trends to ensure effectiveness and profitability of the channel. Make recommendations for improvements based on performance data
- Liaising with other areas of digital & brand marketing, as well as operational areas of the business, to ensure campaigns are timely, on brand & efficient
- This role will have the support of a Digital Marketing Assistant working across the channel
The Person:
- An excellent understanding of how Affiliate Marketing fits within the context of the wider online marketing mix.
- A strong working knowledge of Affiliate marketing platforms/networks (Awin, Rakuten etc.)
- Proven track record of successful partner, agency and team relationship building, including strong networking skills.
- An approachable and unflappable manner, and ability to multi-task and prioritise in a fast-paced and dynamic environment.
- Ideally experience of performance digital marketing within fashion retail or the footwear industry
- International experience preferred, running Digital campaigns for the US or EU markets
- You'll be a confident and persuasive communicator, able to engagingly share technical information and influence others at the highest levels of the business
- Experience using and working with Google Analytics 360 and Rakuten platforms
- Advanced working knowledge of excel and PowerPoint
- Research and stay up to date on new content sources (blogger, vlogger, influencers)
- You'll be a proactive person enthused by scoping your digital career within fashion retail
- Excellent multi-tasker who isn't afraid of a challenge
- Commercially savvy and a keen negotiator
- You'll be on the pulse with all things digital (blogs, latest technology, and trends)
The Benefits:
We're all about giving our people the tools to be the best they can be. Because when we're at our best (happy and healthy) together we have the power to do something amazing and really deliver. Our benefits include private health or dental insurance, pension contribution, 25 days holiday, free pairs & product discounts, Feel-Good programme (including everything from mindfulness to financial wellbeing) and a full blended learning and development calendar.
We also actively encourage Smarter Working (this is our version of Flexible working). We know everyone works differently and we embrace this - we focus on outputs (not hours!) and believe that flexibility drives engagement. Engagement links directly to performance and we need to be at our peak to be able to achieve our business goals!
The Work Environment:
We know the world of work has changed, gone are the days of a 9-5 week in the office. We have a 2-3 day a week in the office hybrid approach - there has to be a balance of course, culture is important to us and nothing beats face-time with our colleagues but we're actively promoting different work patterns that work for our teams both personally and professionally.
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
