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Marketing Manager - B2B Agency

  • Location: City of London
  • Salary: £55000.00 - £60000.00 per annum
  • Job Type:Permanent

Posted 28 days ago

We are looking for a Marketing Manager to work for a company who creates digital products and experiences that give businesses a competitive edge. They put customers at the heart of decision making, they move fast, unlock value and fuel sustainable growth. They work with some high profile brands such as Sony, S&P Global and GSK.

The client needs someone who has previous experience focusing on a companies new name, branding & positioning.If you have internal PR experience or worked with PR agencies, strategic thinker and have thought leadership, I would love to hear from you.

Salary: £55,000-60,000

Location: Liverpool Street. Hybrid - 2 days in the office, 3 days at home

Key Responsibilities:

  • Manage the agency's marketing strategy and activations (including outbound), leading the team and delivering effective campaigns focused on the UK and US markets
  • Plan and manage thought leadership content to support our growth objectives across markets (working with in-house writers and a PR agency)
  • Plan and manage case study content for presentations and website
  • Maintain the company website and keep content up to date
  • Implement SEO and paid media initiatives (primarily SEM and LinkedIn) to attract visitors to the website and onwards to journey conversion
  • Support our Business Development teams with account-based marketing (ABM) as needed
  • Support the teams with content and marketing for events
  • Manage the company's social media presence and profile on third-party websites
  • Monitor and report on the effectiveness of marketing campaigns and actively seek to make improvements to our marketing based on insights
  • Liaise with external PR agencies and vendors as needed

Skills Required:

  • Extensive relevant experience in a similar role
  • Proven track record of success in marketing management, with a focus on B2B marketing, generating MQL and supporting Sales/Business Development teams
  • Excellent communication and interpersonal skills
  • Experience of working with industry partners and vendors to plan and execute marketing efforts
  • Able to work independently while also collaborating and organising activities across our UK and US offices
  • Positive, can-do attitude
  • Eye for detail
  • Strategic and creative thinker
  • A good understanding of Customer Experience & Digital Technology
  • Familiarity with marketing technology platforms such as Salesforce, Sitecore and Adobe is a plus

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.