Senior Digital Data Analyst
We are working with a very well-known media/entertainment brand, looking to add a senior digital data analyst to their team.
You will be working with the dynamic Digital team, alongside Product and Marketing professionals. Part of a cross-functional team including product managers, digital marketers, designers, and engineers, this is an exciting opportunity to shape the development of the product and drive success in the client's acquisition/retention activity. You will establish a reporting framework for a new digital product by identifying data requirements and creating reporting that drives the success of our digital products.
The role:
- Define key product metrics and track KPIs to analyse what really matters
- Work as part of the agile delivery team through the development lifecycle to make sure we collect the data to produce relevant business insights
- Understand user behaviour and identify levers to help move key metrics
- Influence the roadmap of product teams through presentation of data-based recommendations
- Build models of user-segmentation, marketing attribution, customer lifetime value etc.
- Communicate the results and implications of reporting to senior management, marketing, product and engineering stakeholders, via dashboards, automated reporting and ad hoc presentations.
- Identify opportunities for and carry out AB & multivariate testing
Requirements:
- 3-5 years of experience in data analysis within in a digital subscription product environment, preferably with a media background
- Proven experience in working on greenfield projects and defining data requirements for new products and familiarity with database design
- Experience with web based services and native apps.
- Ability to work autonomously and independently in cross-functional teams
- Excellent analytical, written and verbal communication skills: able to communicate findings to non-technical stakeholders in an engaging and visual manner
- Demonstrable practical experience and knowledge of statistics (e.g. hypothesis testing,regressions, segmentations, building models)
- Excellent demonstrable experience of Google Analytics and Google DataStudio or similar products, and of SQL-based query interfaces and raw data analysis tools
If your skill set matches the requirements, please email your CV to Chris Bouroutzis on chris.bouroutzis@handle.co.uk
Handle actively welcomes applicants from under-represented backgrounds
PLEASE NOTE: Due to the high volume of applications we receive we are unable to respond to everyone. If you have not heard from us within 5 working days of sending your CV then unfortunately you have not been shortlisted for the position you have applied for.
