We have an opportunity for a senior event executive to join a renowned B2B content and subscriptions business.
A portfolio of events that include face-to-face, virtual events, hybrids and other brand extension products. These include webinars, podcasts, round tables, clubs and other bespoke events.
This is a fast-paced role and an ability to meet tight deadlines across brands, and with excellent attention to detail, is crucial for this rewarding and exciting role.
The successful candidate will work in a supportive and friendly environment. Working closely with the Group Head of Marketing and other key stakeholders, you will drive the success of each event.
Responsibilities
Deliver world-class, brand enhancing, marketing communication campaigns that increase our event delegate numbers and revenue and enrich and develop client relationships.
To plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire and action to the events in the portfolio
To ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance
To manage and grow the database of contacts to support long-term audience engagement and relevant cross sell
Create compelling, needs-based campaigns that articulate the value of our brands and the brand propositions at all times working within brand guidelines and with all key stakeholders
Work within agreed customer metrics and KPI's (opens, clicks, CPR, CPA etc.)
Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message
Develop customer data builds, usage and analytics to increase effective targeting, response/ conversion rates
To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates and recommend changes to campaign types as required
To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
Work with data and digital teams to use all tools, techniques and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points
Share all learnings and insights that drive performances
Work as a team to deliver to group as well as individual targets and in line with agreed priorities
Contribute to overall knowledge and expertise within the team to ensure growth targets are met and drive operational excellence
Key skills
Exceptional communication skills: able to develop and maintain excellent personal relationships with team members and external stakeholders
Excellent time management and organisational skills and a proven ability to prioritise, juggle multiple projects and to meet deadlines
A problem solver - curious in nature and able to independently offer solutions to problems
Numerate and analytical with a high attention to detail and able to spot trends and glean insights from raw data.
High level of copy writing and proofreading
A creative mind set - someone who can put forward innovative ideas and see them through
Target and results orientated with strong attention to detail
Enthusiastic and ambitious about a career in B2B events marketing
Good attention to detail
Confidence with IT, especially Microsoft Excel.
Must be highly competent with general computer use including Microsoft word, excel, PowerPoint and outlook
Experience using Adobe Analytics and social media channels for advertising
Experience using Adwords desirable
Experience updating websites and of SEO
Experience using ESPs and CRMs required
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
