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Senior Marketing Executive - Events

  • Location: London
  • Salary: £30000 - £32000 per annum + Pro rata
  • Job Type:Contract

Posted almost 2 years ago

  • Sector: Event Operations
  • Type: remote
  • Contact: Porcia Wright
  • Contact Email: porcia.wright@handle.co.uk
  • Start Date: 18th July to 30th September
  • Expiry Date: 18 June 2022
  • Job Ref: BBBH98347

Job Title: Senior Marketing Executive (maternity cover)

Industry: Events

Salary: £30k-£32k Pro-rata

Contract Type: Contract (18th July - 30th September)

Our client runs the world's most influential media, entertainment and technology show and they are looking for an experienced and self-motivated Senior Marketing Exec to provide maternity cover and be onsite for the event in Amsterdam in September.

The Role:

Working alongside the Senior Marketing Manager and Marketing team, the Senior Marketing Executive will support in the execution of all Marketing and Communications messaging, against a comprehensive marketing timeline. This will include working across the full mix of marketing channels, including Email, Social, Online, Digital and Print across our client's events.

Key responsibilities:

  • Delivery of marketing activity to support visitor promotion and exhibitor promotion marketing campaigns. Specific tasks to include basic copywriting, creating emails, social media posts, data selection, website updates, creating banners for social media
  • Brand manage across all marketing channels and formats
  • Market all products which include whitepapers, webinars and sponsored content working closely with the Marketing Executive.
  • Create segmented creative campaigns for new, existing, and lapsed users working with the Data consultant to identify groups.
  • Supporting the Senior Marketing Manager/Sales team with exhibitor marketing activity including emails, banners, social media, tracking links, website
  • Providing weekly reports on email marketing activity - open rates/clicks/unsubs
  • Supporting the Senior Marketing Manager by briefing in banners to support PPC campaigns
  • Supporting the Ops Team with verified supplier email campaigns, signage, branding
  • Glean In Community module (design of banners for speakers/partners)
  • Researching, planning and implementing local marketing campaign - put a plan together and then deliver on the specific tasks

Person Specification:

  • Confidence to operate in a fast-paced environment
  • Excellent verbal and written communication skills
  • Highly collaborative team player
  • Excellent timekeeper, with ability to juggle multiple projects
  • Self-motivating with strong ability to pick up and help with tasks as and when needed
  • Strong ability to prioritise and multi-task
  • Organised individual with strong attention to detail and consistency across all mediums
  • Ability to work calmly and efficiently to tight deadlines and under pressure
  • Adaptable to a changing environment
  • Have a supportive and collaborative working manner

Skills and experience:

  • Proficient in the use of Email Marketing and campaign optimisation using the platform - Dot Digital
  • Proficient in the management of Social Media Channels and of community management
  • PPC experience
  • Formal business/marketing higher education qualification
  • Experience of hitting digital channel KPIs
  • Ability to communicate ideas clearly, effectively and persuasively
  • Experience of database development and growth including segmentation and personalization
  • Data Management, targeting and segmentation
  • Online and Digital Marketing

Please Note: The successful candidate must be available to attend the event in September in Amsterdam.

Handle Recruitment is acting as an Employment Business in relation to this vacancy.