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Sales Manager - Events

Location

London

Salary

Plus Commission

Sector

Sales Jobs

Type

Hybrid

Contract Type

Permanent

Job Ref

BBBH112229

Posted

Feb 27, 2026

Expiry

Mar 27, 2026

apply now

Handle Recruitment are looking for an ambitious Sales Manager to join our client, selling premium hospitality across six flagship Arts, Entertainment, and Tennis events and delivering unforgettable experiences for their clients.

West London | Hybrid - 3 Days a week in office

About the Role
Our client's Hospitality Department delivers outstanding experiences and generates revenue across some of London's most iconic events, including:

Summer: Giorgio Armani Tennis Classic, Taste of London, Hampton Court Palace Festival, Blenheim Palace Festival
Winter: Hyde Park Winter Wonderland, Glide at Battersea Power Station
Year-round: Lift 109 at Battersea Power Station

This is a 360° sales role encompassing lead generation, proactive sales, client account management, and hands-on delivery at events. From Michelin-star dining packages to bespoke Christmas party experiences, no two days are the same.

The Ideal Candidate

Genuine passion for live events and hospitality sales
3-4+ years proven sales experience, ideally in events, hospitality, or related industries
Thrives in a fast-paced, client-focused environment
Experience in managing teams and leadership
Confident managing the full sales cycle and building lasting client relationships

This is an exciting opportunity to join a dynamic, high-performing team working on some of the UK's most loved events.

Key Responsibilities

Maximise revenue to achieve/exceed event targets
Meet deadlines and work effectively under pressure
Maintain high activity levels (40+ dials/day, 5+ effective calls)
Manage and lead a sales team to ensure targets are met
Arrange and attend meetings with new and existing clients
Proactively source leads from multiple channels
Maintain and develop the sales database and client communications
Collaborate with sales team and other internal departments (marketing, operations, accounts, PR)
Contribute ideas to enhance events and identify new opportunities
Translate marketing strategies into exhibitor sales benefits
Maintain and update floor plans, sales sheets, and mailers
Execute consistent sales communication schedules and follow-up processes
Deliver excellent client service and on-site hospitality
Ensure re-booking processes are followed to maintain event integrity
Take ownership of tasks, manage agendas, and deliver independently

Key Results Areas

Achieve and exceed personal and team sales targets
Ensure lead and show targets are met/exceeded
Maintain timely, high-quality client communications
Deliver dependable, professional client service
Contribute creatively to event content and client relationship development
Maintain accurate weekly and monthly sales forecasting

Strengths & Skills

Proven sales/event sales experience
Strong IT competency, especially Microsoft Office
Excellent telesales experience and results
Experience in sales planning and managing teams
Highly organised with strong attention to detail
Excellent written and verbal communication
Commercially aware yet client-focused
Able to work under pressure and deliver results through others
Initiative-driven, solution-oriented, and creative

Working arrangements

Location: Chiswick Park, London
Permanent contract, 9-5 pm
Occasional weekend work at events (e.g., Taste of London, Hampton Court Palace Festival)
Occasional travel for client meetings

Apply today to further your application to the next stage!

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.

apply now

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Jazz Little

Senior Consultant - Sales | Marketing | Event Operations

020 7569 9947

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