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Retail trend: unlikely concessions

Posted on 10/11/2013 by Emma Dadswell

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The rise of e-commerce and a global economy is having a significant impact on the way that we view in-store retail.

Earlier this month Qatar Airways launched its flagship booking desk in Harrods, marking the latest unlikely concession within London’s high end department stores.

The new ticket office, located on the lower ground floor of the famed department store next to the Harrods Bank, will allow customers to book flights to over 128 destinations around the world from the office, as well as take advantage of the company's personalised booking service.

"London is one of our most important gateways," said Qatar Airways CEO Akbar Al Baker. "We are opening our ticket office in central London at Harrods as it is a place that not only reflects the high level of service we offer, but is where our most discerning customers can be found. Harrods customers can now experience our unrivalled 5-star service in-store and on board." With an emphasis on luxury, the world-famous store may be a natural fit for the airline, which offers meals created by Michelin-starred chefs for passengers flying in its Premium Class.

Meanwhile, despite having stores on the top and tail of Oxford Street, last month Primark makes its debut in Selfridges as part of the department store’s celebrated Denim Studio. Cheap and cheerful skinny jeans now sit alongside this seasons must-haves from J Brand, Hudson and Acne. But why are we seeing an increase in unlikely partnerships on the capital’s highstreets?

Here at Handle Recruitment, we know that the rise of e-commerce and a global economy is having a significant impact on the way that we view in-store retail. Established brands are consistently looking to offer fresh new concessions to draw the crowds and differentiate themselves from the online marketplace. And by joining forces with organisations that reflect their own brand values and business direction, luxury department stores can offer their kudos and superior customer service to an ever expanding array of unlikely recipients.

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