We recently teamed up with AIM for a session on “Amplify LinkedIn: Connect, Collaborate and Attract Talent.”
The webinar explored how independent music professionals and organisations can get the most out of LinkedIn, from optimising personal profiles and posting with purpose, to boosting company pages and getting key messages out there.
Packed with practical tips, real-world examples, and sharp insights from Adam Wade and Richard Turrell, the session gave attendees actionable strategies to grow their network and strengthen their brand.
Association of Independent Music (AIM) champions the UK’s independent music sector, supporting hundreds of labels and businesses and giving independents a stronger voice across the industry.
We’ve pulled together our top tips from the session, specifically for leaders and decision makers in independent music looking to grow meaningful connections, strengthen brand presence, and engage the right audiences.
Here’s a roundup of the practical tips they shared to help you get the most out of LinkedIn:
Start with intent, not activity
Before you post, optimise or advertise, be clear on why you’re on LinkedIn
What are you trying to achieve?
Who are you trying to reach?
Is this for customers, partners, future hires — or all three?
Trust and transparency matter more than ever
In a world of fake profiles, scams and ghosting, credibility is your competitive advantage.
Be clear about who you are and what you do
Avoid vague job ads or generic messaging
Say less, but say it honestly
Your company page sets the foundation
Your company page is often the first credibility check.
Audit your page regularly
Make sure the right people are admins: https://www.linkedin.com/help/linkedin/answer/a546865
Ensure your people are visible and linked
Check you’re easy to find in the LinkedIn search
A weak company page undermines even the best personal profiles.
Consistency builds employer brand
Candidates now assess:
Your company page
Your people’s profiles
Your posts & activity
Your job adverts
If these don’t align, trust erodes. Consistency beats polish.
Your personal profile is not a CV
Your profile should explain:
Who you help
What problems you solve
What it’s like to work with you
What makes you a great leader and/or colleague
Focus on clarity over cleverness. Make it human, not corporate.
Post with purpose
Every post should have a reason. Content ideas include:
Point of view and lessons learned
Industry or market insight
People and culture moments
Behind-the-scenes leadership
Hiring with context
Community and event reflections
You don’t need to post often, just intentionally.
Personal beats company (most of the time)
People engage with people.
Use company pages for credibility and consistency
Use personal profiles for conversation and connection
Avoid reposting the same content without context
Treat LinkedIn as a conversation, not a broadcast
Regular activity isn’t just posting.
Comment thoughtfully
Reply to everyone
Like with intent
Be visible without being noisy
Use AI carefully
AI can help with structure and clarity… but:
Don’t outsource your voice
Don’t publish unedited outputs
If it doesn’t sound like you, it’s not ready
Review the whole journey
Periodically audit:
Your company page
Your personal profile
Your content
Your network
Your candidate or customer experience.
By following these strategies, leaders and decision makers in independent music can make LinkedIn a powerful tool for building trust, showcasing their brand, and creating meaningful connections across the industry!
A big thank you to AIM, and to everyone who joined the webinar. 💫
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About Handle Recruitment
We opened the doors in 1978 and built our reputation in the music industry. We quickly realised that a great brand is not always a household name. A great brand is something people connect with, not just a place they work. Somewhere that helps them become better at what they do. It could be a record label, it could be in media, it could be a tech start-up.
Supporting Great People in Marketing | Finance | HR | Office Support | Sales | Legal | Event Operations | Post-Production.
The Talent Solutions we provide, Permanent, Temporary and Interim Recruitment | People Consultancy | Outsourced Freelancer Payroll & Compliance.
The Industries we support: Music | Film | TV | Entertainment | Fashion | Live Events | Sport | Publishing | Post-production.