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Digital Content Marketing Manager

  • Location: London
  • Salary: £45,000 - £47,000 per annum
  • Job Type:Permanent

Posted 3 days ago

  • Sector: digital & technology
  • Type: hybrid
  • Contact: Andrea Pell
  • Contact Email: andrea.pell@handle.co.uk
  • Start Date: ASAP
  • Expiry Date: 02 April 2026
  • Job Ref: 117173

We are seeking a commercially driven Digital Content Marketing Manager to join our client's Global Digital Team. This role will lead AI-driven content strategy, SEO, blog development and digital PR to drive brand visibility and sustainable organic growth across international markets.

Working cross-functionally with Brand, PR, Creator, Onsite Content and Digital Delivery teams - alongside external agencies - you will deliver integrated campaigns that increase traffic, engagement and revenue.

This is a hands-on leadership role suited to someone who combines strategic thinking with strong execution and thrives in a fast-paced, performance-focused environment.

Key Responsibilities

Digital Transformation

  • Lead SEO strategy during an e-commerce platform migration (Hybris to Shopify), safeguarding traffic, rankings and revenue.

  • Implement SEO-friendly Shopify architecture (URLs, templates, redirects, indexation).

  • Define KPIs, monitor risk, and drive post-migration optimisation to restore and grow performance.

SEO & Content Strategy

  • Develop and execute a data-led SEO content strategy to improve organic visibility.

  • Own on-site SEO across product and category pages (metadata, structure, optimisation).

  • Lead blog planning, creation and optimisation aligned to commercial goals.

  • Conduct keyword research and apply SEO best practice.

  • Manage SEO agency partners and performance reporting.

LLM / AI Content Optimisation

  • Own strategy for AI/LLM content optimisation across search and retrieval experiences.

  • Build scalable content frameworks to improve AI discoverability and citation.

  • Guide creator content production in line with AI ingestion best practice.

  • Define roadmaps, priorities and success metrics for AI content initiatives.

Digital PR & Collaboration

  • Manage digital PR agencies to deliver SEO-led authority and category growth.

  • Align PR, affiliate and influencer activity to create cohesive campaigns.

  • Report on SEO, content and digital PR performance.

  • Manage budgets effectively and monitor industry trends.

About You

  • Strong background in SEO and digital content, ideally within retail or e-commerce.

  • Hands-on executor with strategic oversight capability.

  • Confident using Gen-AI tools for content creation and optimisation.

  • Experienced in managing agencies and cross-functional stakeholders.

  • Data-driven, analytical and commercially minded.

  • Excellent communication and project management skills.

Work Environment

Hybrid working: three days per week in the office, with the remainder remote.

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Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.