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Direct Marketing Campaign Manager - Banking

  • Location: London
  • Salary: £50,000 - £60,000 per annum
  • Job Type:Contract

Posted 3 months ago

  • Sector: marketing & communications
  • Type: hybrid
  • Contact: Danielle Clarke
  • Contact Email: danielle.clarke@handle.co.uk
  • Duration: Six Months
  • Start Date: ASAP
  • Expiry Date: 23 December 2023
  • Job Ref: 453565

Handle Recruitment is seeking a Marketing Campaign Manager with experience across DM, email and performance marketing to work with a world recognised retail bank, on a six month fixed term contract initially.

As the Marketing Campaign Manager focusing on email and direct marketing your responsibilities will include:

  • Develop, manage and deliver segmented and relevant communications to customers and prospects across multiple touchpoints; this could be a combination of campaign and triggered communications with Email & DM core channels and open market display/social experience beneficial

  • Ensure that campaigns are of the desired standard and are effectively delivered against both commercial and brand objectives

  • Ensure communications consistently challenge the norm, push boundaries creatively and always reflect industry best practice, all the while integrating across ATL, BTL and Digital channels

  • Ensure communications are on product message, customer focused, developed in line with brand guidelines, aligned to brand values, adhere to regulatory requirements and developed in line with relevant governance frameworks

  • Deliver campaigns on time, on budget and on brief, whilst ensuring high levels of accuracy and that QA is never compromised

  • Review campaigns, report on performance and capture learnings to implement

  • Work collaboratively with creative and production agencies to ensure campaigns are industry best practice and customer-centric

  • Manage and coordinate all stakeholders throughout the delivery of the campaign

To be successful in this role you will have:

  • Detailed knowledge and experience of developing and delivering world class direct and digital marketing customer comms across multiple routes to market. DM, Email, Social and Digital expertise is a must. Podcast & wider channel knowledge and experience in customer engagement is desirable

  • Confidence working across multiple projects at any given time, you'll have strong juggling and prioritisation skills learnt in a fast-paced, deadline driven environment.

  • Great comms skills, both written and verbal, be highly organised and have great attention to detail.

  • Ability to operate in a complex, changeable environment which is subject to continuous change, following processes to mitigate risk and non-compliance and managing multiple stakeholders efficiently

Please apply now for a further conversation!

Handle Recruitment is acting as an Employment Business in relation to this vacancy.