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Head of Brand Marketing - Running App

  • Location: City of London
  • Salary: Negotiable
  • Job Type:Permanent

Posted about 1 month ago

  • Sector: marketing & communications
  • Type: hybrid
  • Contact: Stephanie Leetch
  • Contact Email: Stephanie.leetch@handle.co.uk
  • Expiry Date: 20 June 2024
  • Job Ref: BBBH110056

A pivotal senior marketing position has just become available with one of the UK's most exciting running brands! The business is in a very exciting place right now and having just secured another round of investment, they're now looking for a Head of Brand Marketing to help shape the brand's identity & position them as the number one running brand!

The role

  • Leading the core functions of brand marketing - social content, podcast, events, and marketing collateral.
  • Spearhead the social media content strategy, and the team, to maintain and grow the social media presence
  • Identify a deep understanding of both the customer base and market competitors, through in-depth analysis and gathering market insights
  • Define and input brand strategy, copy and creative look and feel to ensure cohesive messaging across all channels
  • Development of new ideas and an openness to experimenting with new approaches, utilising brand ambassadors, influencers and partners.
  • Management and development of the marketing & content team

The ideal candidate

  • Demonstrable experience in a similar level brand marketing focused role, within a running, fitness, or wellness focused business
  • A deep understanding of the fitness landscape and an ability to tap into trends, whilst assessing the best way to make the business stand out in a noisy market.
  • Strong team leadership experience, with a passion for getting stuck in whilst also steering the team towards the longer-term goals!

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.