An incredible opportunity to work for an innovative and evolving business that is immersed in culture, lifestyle, live experience and is on path to become a real game changer in the live music and entertainment space.
As Head of Marketing, you will be responsible for setting the long-term vision, driving innovative marketing execution and building a globally resonant presence for the businesses festivals.
Key responsibilities include:
Defining and executing the long-term marketing vision across the business's festival portfolio
Translating brand strategy into data-driven, culturally rich multi-channel marketing campaigns
Identify new revenue and audience growth opportunities through digital innovation, brand partnerships, and platform integrations
Evolving the business marketing stack to include predictive analytics and AI-driven insights
Owning the global festival marketing budget; forecast, manage, and optimise for ROI
Defining and tracking KPIs across ticket sales, campaign effectiveness, brand equity, and sponsor impact
Building and mentoring a high-performing team across creative, digital, media, and CRM
The ideal candidate will have:
Detailed marketing leadership experience in live entertainment, music, media, or global brand - Ideally with festival marketing experience
Demonstrated success leading large-scale, multi-market campaigns and teams
Experience being hands-on managing a junior team, spotting upskilling and training opportunities, providing mentorship and coaching to ensure success and growth for direct reports
Deep fluency in youth culture, music trends, and the global Black diaspora
Expertise in digital performance marketing, brand storytelling, and CRM/loyalty strategy
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
