An incredible opportunity to work for an innovative and evolving business that is immersed in culture, lifestyle, live experience and is on path to become a real game changer in the live music and entertainment space.
As Head of Promotions, you will be responsible for overseeing a diverse portfolio of ticketed events, leading a team of senior/junior and regional promoters to drive consistent revenue growth, audience expansion, and brand positioning.
Key responsibilities include:
Owning the long-term strategic vision for the businesses event portfolio, ensuring each event is financially and creatively optimised
Developing and executing a multi-year event expansion strategy, identifying new markets, audience segments, and growth opportunities
Developing and leading dynamic pricing models, including tiered ticketing, VIP offerings, and loyalty programs
Owning P&L responsibility for the event portfolio, working closely with finance to manage budgets and revenue targets
Working closely with brand partnerships and sponsorship teams to integrate sponsorship activations seamlessly into events
Leveraging industry relationships to secure long-term commercial partnerships, adding value beyond ticket sales
Managing a team of senior and regional promoters, setting clear performance goals and ensuring alignment with company objectives
The ideal candidate will have:
Experience working at a major event promotion company or a leading independent promoter
A strong understanding of sponsorship integration and brand activations within live events
Experience in expanding event brands into new markets or launching new festival properties
Familiarity with global music trends, cultural movements, and emerging audience behaviours
Strategic Leadership - The ability to balance big-picture vision with day-to-day execution
Data-Driven Decision Making - Uses insights and analytics to optimise ticket sales and pricing models
Negotiation & Influence - Strong ability to secure top-tier talent, venues, sponsorships, and partnerships
Market Expansion & Growth Strategy - Understanding of how to scale event brands across regions and audience segments
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
