Super exciting new opportunity for an engaged and experienced Influencer Marketing Specialist to build out a new in-house function for this lovely athleisure brand up to big and interesting things!
As the Influencer Marketing Specialist you will be the first hire into this new function and will lead the development and execution of the influencer program. You will have the opportunity to shape strategy and processes for influencer marketing in EMEA. In collaboration with our Brand team you will be responsible for end-to-end management of influencer campaigns. This includes influencer recruitment, ongoing relationship management, briefing campaigns, reporting on performance and managing payments.
A day in the life:
- Designing and executing the influencer marketing processes and strategy in EMEA
- Building strong relationships with key influencers - both new and existing - and negotiating rates and added value packages with them
- Setting dynamic commission models to drive key metrics, customer segments and product categories
- Weekly reporting on influencer program performance via our influencer marketing platform and Adobe Analytics, and tracking against agreed KPIs
- Enrolling influencers in our brand calendar to amplify upcoming campaigns, product launches, and events
- Ensure influencers adhere to brand guidelines and core processes
- Keeping ahead of the influencer landscape (e.g. tech, legislation) to ensure our activities remain best in class
Qualifications:
- 3-5 years in influencer marketing
- Experience developing an influencer marketing strategy/program from an early stage
- Profficient in reporting & analytics tools
- Strong organizational skills with the ability to prioritize ruthlessly and focus on what matters
- Experience in writing briefs and working with Creative teams
- Strategic thinker with the ability to influence
- German speaking is a plus but not essential
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
Please apply today to get the ball rolling on this superb opportunity!
Handle Recruitment is acting as an Employment Business in relation to this vacancy.
