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Senior Account Director - Promotional Consultancy

  • Location: Pinner
  • Salary: £65,000 - £70,000 per annum
  • Job Type:Permanent

Posted 18 days ago

  • Sector: marketing & communications, sales
  • Type: hybrid
  • Contact: Melanie Leighton
  • Contact Email:
  • Start Date: ASAP
  • Expiry Date: 28 June 2024
  • Job Ref: BBBH110123

We are looking for a Senior Account Director to work for a company who are leaders in global promotional compliance.

They advise brands and agencies on the development and delivery of prize promotions via on pack offers, social, digital, along with judging competitions, running prize draws, implementing 'Willy Wonka' style instant wins and overseeing voting for major TV shows such as ITV's National TV Awards and the BBC's Strictly Come Dancing.

This role will be to leverage existing relationships established over 22 years to create and nurture commercial opportunities to develop and maintain long-term relationships directly with brands and their agencies.

You will be joining an existing cluster sales team with a portfolio of clients where you will be Cluster Head having overall responsibility of the sales and delivery projects. You will manage 1 x Senior CRM (who then manages another 2 x CRMs)

Salary: £65,000-£70,000 + yearly company bonus

Location: Pinner, Harrow. Hybrid, 3 days in the office

Key Responsibilities:

  • Take full responsibility for the achievement of agreed monthly sales targets

  • Agree with Senior Management the strategic direction of the Cluster effort: target sectors, key messaging, timings.

  • Think innovatively to identify new solutions that the business may not yet have delivered but will help the client objective. Ability to push these through commercially and collaboratively with the rest of the business.

  • Line management, leadership and development of a cluster sales team

  • Generate business from new and lapsed clients through a combination of outbound calling, targeted emails, marketing events and general business networking.

  • Converting inbound opportunities from both agencies and brands and encourage repeat business.

  • Proven strategic approach including building and maintaining a sales pipeline

  • Adept and proven ability in selling intangible solutions, making the complex appear simple and comfortable selling digital and data products

  • Conducting outbound calls/meetings (face to face/remote) with clients about potential and ongoing projects.

  • Ensure a high level of activity and pro-activity in calling and emailing prospects

  • Be organised an skilled at profiling, tracking and consistently following up with prospects, webinar attendees and event interactions

  • Highly self-motivated to achieve their goals, find creative ways to reach out

  • Build and maintain a pipeline across multiple sectors, sometimes managing up to 20+ pitches at any one time

  • Achievement of agreed KPI's

Essential Role Requirement:

  • Excellent communication both verbal and written, along with engaging presentation skills. Takes initiative and has an enviable track record of winning new business and growing client accounts throughout your career

  • Have first class client relationship skills and able to work at all levels, from Director level to Brand/Account Manager. Quickly builds rapport and long-lasting relationships.

  • Able to spot opportunities, at 30 feet and adapt pitch to client needs, on the 'fly'.

  • Proven track record of at least four years of consultative selling either within media, advertising, FMCG or professional services.

  • Ability to absorb complicated content and know how to adapt it to the needs of the client.

  • Have the gravitas and experience to act as a consultant, advising on solutions.

  • Proven record of managing and nurturing a team. Not afraid to have difficult conversations.

  • Be driven by sales success, motivated by targets, but not at the expense of company values or service. Display the hunger and desire to succeed.

  • A creative and curious mind that leverages creative problem-solving skills to uncover and develop new ideas and revenue opportunities

  • Experience in winning and running large, complicated projects across multiple internal stakeholders/departments and can meet tight deadlines

  • Have an active interest in marketing and consumer behaviour

  • Be a good critical thinker that is able to foresee potential issues and advise clients on the right way forward.

Employee Benefits:

  • 23 days a year plus birthday off after successful completion of probation

  • Bi-annual Bonus scheme

  • Private Health Scheme (contributory)

  • Hybrid working

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.