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Senior Events Producer - B2B Events

  • Location: London
  • Salary: £30000 - £35000 per annum + 20% bonus
  • Job Type:Permanent

Posted 11 days ago

Permanent - Hybrid

£30 - £35k + discretionary bonus

The role involves producing commercial events for the insurance and compliance markets, taking the overall lead on the end to end project management. Through a research-led approach, you will be producing events that include conferences, summits, congress, awards and webinars.

You will work alongside and effectively with the editorial, marketing, operations, and sales teams to ensure the events achieve their goals and targets and meet the needs of the target audience and sponsors. You will contribute to new ideas that help further commercial growth on your events and identify new potential launch events, developing validation skills and building business cases.

Production:

  • Analyse past 3 years' event feedback, the audience, financials and the competitor landscape and pull together your findings in a digestible manner to support the direction of the event.
  • Conduct detailed F2F and telephone research with approx. 30 relevant contacts, or as required, to reach clarity on the event content, format and experience to ensure delivery of the target commercials.
  • Present your market research in a clear and succinct way to support the validity of the key themes, topics, title, timing, price point and location.
  • Establish an industry leading advisory board, where relevant, and hold an advisory board meeting to help shape the agenda, sense check your ideas and discuss key topics, speaker and sponsor ideas.
  • Work closely with, influence and get buy-in from the relevant in-house editorial teams to ensure the production of relevant content and to leverage existing contacts and relationships in the industry.
  • Identify through research, invite and confirm high-level speakers that your target audience wants to hear from.
  • Identify new topics for launch and present to your manager; learn validation skills and undertake ad-hoc validation projects to further your skills-set.
  • Identify and propose new ideas to drive the commercial growth of your events.

Copy writing

  • Write comprehensive topic briefing documents born from your research which contain essential information about the key industry issues, market and event to brief all internal stakeholders (SPEX, delegate sales, marketing, editorial and operations).
  • Create and write promotionally led marketing copy for press releases, emails, the event website and brochures that is in the tone and language of the market and which generates enquiries and bookings.

Project Management

  • Act as project manager ensuring the production of high quality, industry leading commercially viable events are delivered on time.
  • Project-manage the involvement of internal stakeholders to ensure the event meets deadlines and revenue targets.

Commercials

  • Engage with and work to the event P&L.

Sponsorship

  • During research identify appropriate, warm sponsor leads and make initial contact and then feed to the sales team
  • Develop a clear and compelling value proposition and assist with proposal writing
  • Attend sponsor client meetings to talk through the event concept and audience.

Onsite

  • Attend all the content sessions and guide the event team so that the event is delivered to the expectation of the audience, speakers and sponsors

Skills / Experience:

  • Minimum 2+ commercial conference production experience
  • Strong qualitative and quantitative research skills; analytical; confident and keen to be on the telephone
  • Project management skills
  • Excellent interpersonal and communications skills
  • A strong copy writer & able to communicate an effective value proposition, customer benefits
  • Good business acumen; results driven
  • High standards
  • Structured and organised, but also flexible, with good time management
  • Clear understanding of KPIs
  • Clear understanding of the commercial business practices that underpin conferences, a strong commercial awareness and a clear comprehension of profit and loss/basic business principles
  • Knowledge of insurance or compliance helpful, but not essential

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.