Company: Victoria Warehouse Group
Job Title: Social Media Manager: We Are FSTVL & Forbidden Forest
Reporting to: Festival Marketing Director
Responsible for: Casual Working Staff On Site (potential to expand)
Location: Victoria Warehouse (Hybrid Office and Remote Working), Manchester
Role Description
We are seeking an experienced, creative, and self-motivated individual with a social media background and an enthusiasm for electronic music and festivals, who would like to work within a busy events company.
The candidate will be responsible for the day-to-day management of the Group Festival's branded social media channels, producing engaging content for all digital platforms, and regularly analysing digital trends and performance. Reporting into the Festival Marketing Director, the candidate will work collaboratively with teams including PR, Design, Production, and more to create and publish content that reflects the festival brand whilst growing engagement and communicating key event information.
The candidate should be engrossed in youth, digital and electronic music culture, be able to work as part of a team, constantly provide innovative content ideas and present them to stakeholders.
They will be required to work on site at a number of events over the summer which all span weekends.
Who you are
Essential
A passion for social media and extensive knowledge of all channels
Excellent knowledge of Electronic Music and the European dance scene
Knowledge in UK festival markets and events
Excellent knowledge of the festival's culture, relevant talent and influencers
Knowledge of paid media
Strong copywriting skills with the ability to relate to different audiences
Intermediate experience of graphic design using Adobe Creative Suites
Intermediate or above experience of Microsoft Office (or similar)
Strong organisational skills
Ability to manage a number of projects at one time and to work to tight deadlines
Desired
Experience working with brands and/or events
Working experience within a similar industry
Some video editing experience
Behaviours
The following attributes determine how the role will be carried out and are required to be a success
Passion for all things Electronic Music
Approachable and conversational
Enthusiasm for festivals and willingness to commit to onsite working
Creative personality
Hard working
A good team player
Good communicator
Passionate about social media
Commitment to a can-do attitude with a focus on fantastic customer service
What the role includes
Social Media
Pitch, develop and create social content in line with the festival brands, with the aim to grow our audience and ultimately sell tickets
Lead on content themes and roll out with the rest of the marketing team to ensure cohesive messaging that's comprehensive to the festival and festival goers
Build and maintain a social media strategy for the festival, planning launches and big moments in advance and regularly posting on-trend content, as well as essential information
Be continuously aware of new trends on social media and within the music industry
Monitor conversation on all social media platforms and respond to customer queries as needed, including inbox management
Identify new social media platforms and develop audiences there
Work onsite at the festival to manage and produce a constant stream of social content, managing a team who will assist in collecting content
Regularly report on analytics and trends and feed into the paid media content plan with an external agency for large format shows.
Run paid media campaigns in house for small format shows with support from Marketing Director.
Content
Leading on content productions for the festival, alongside the Marketing Team
Collaborate with the Head of Design to hire and manage a team of videographers and photographers to work on site at the festivals
Design digital marketing assets using Adobe Creative Suite
Brief in marketing assets including video to internal and external creatives
Create simple graphic or video assets (using the festival brand assets) for use on social campaigns
Liaise with artist management, content creators and labels for exclusive content
Occasionally work on site at venues, shows or press days to shoot video content
In addition
Establish and nurture relationships with brands, stakeholders and partners
Assist the PR team in developing and implementing an effective Influencer marketing strategy
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
