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Esports and Gaming Manager - Player Marketing

Location

London

Salary

£55,000 - £60,000 per annum + Bonus

Sector

Marketing Jobs

Type

Hybrid

Contract Type

Permanent

Job Ref

BBBH113237

Posted

Mar 18, 2026

Expiry

Apr 15, 2026

apply now

Central London - Hybrid (4 Days in Office)
International Travel Involved
Up to £60,000 based on experience + Bonus + Benefits

Handle Recruitment is partnering with a global media brand to hire an Esports & Gaming Manager.

In this role, you will lead the UK gaming strategy by managing players, delivering creative activations and content, building partnerships, and driving projects that engage audiences and grow brand presence.

Purpose of this job:

The Esports & Gaming Manager - Player Marketing role will be responsible for driving and managing a key part of the UK gaming marketing programme, supporting the world's most exciting and talented gamers. Through strategic planning, a high level of execution, meaningful partnerships and impactful storytelling, the role will connect with relevant consumers and highlight key occasions and functional product benefits.

The individual will lead the implementation of the UK gaming strategy across signed players to deliver outcomes aligned to a yearly business planning cycle. Innovative and credible plans that utilise the full player portfolio and the dedicated gaming facility will be core to the position.
The role also presents significant scope to explore innovation and introduce new opportunities across gaming and esports that will enable the client to reach new consumers and remain top of mind across diverse UK audiences.

Responsibilities:

Player Management:

Own the gaming and esports player (athlete) programme
Manage a world-class player portfolio, ensuring strong brand alignment and best-in-class representation both online and offline
Maximise the value of player partnerships across esports competition, content and real-world activations
Act as the central point of contact for all player-related topics across the business
Manage day-to-day stakeholder relationships internally and externally, including player availability, needs, project delivery and reporting
Negotiate contracts including performance expectations and commercial rights
Identify and scout new talent across professional esports players and gaming creators
Develop always-on activation plans spanning marketing, communications and performance

Strategy:

Work with UK and global teams to develop and implement the long-term gaming strategy aligned to key marketing priorities
Support growth across mainstream and AAA gaming while maintaining a strong esports presence
Build a locally relevant network of gamers, influencers, creators, esports teams, third-party organisations and collectives to ensure effective partnerships that drive brand attribution in the UK

Player projects:

Lead delivery of ambitious, player-led projects that bring talent ideas to life in line with established business plans, including large-scale real-world activations
Ensure strong engagement and enjoyment from signed players while maintaining credibility within gaming communities
Build strong internal relationships to maximise cross-departmental support
Report on results, workflows and player experience to inform future activations

Content:

Work with internal media teams to grow reach, brand preference and product consideration by developing attributable gaming content that delivers strong viewership and engagement across owned and earned channels

Product seeding:

Lead the national product seeding programme across diverse gaming audiences
Maintain strong organisation and operational oversight of established product and cooler distribution systems

Creativity & Ideation:

Contribute regularly to creative thinking and innovation within the UK gaming team
Develop unique and disruptive ideas and formats to grow presence within the UK gaming landscape
Support the development and presentation of annual project plans to senior stakeholders

Experience Needed:

Minimum 4 years' experience in marketing roles involving project management, marketing strategy, event production, talent management or community building
Experience managing high-profile talent, ideally within gaming
Experience delivering product marketing activity that drives brand awareness, preference and consumption
Proven track record delivering premium events and/or large-scale projects

Skills & Knowledge:

Deep and genuine passion for gaming beyond esports
Extensive understanding of the UK gaming, content and creator landscape and emerging trends
Strong project management capability and ability to remain calm under pressure
Strong influencing skills and experience engaging a wide range of stakeholders
Good understanding of how brands operate within product marketing
Excellent relationship-building skills
Strategic and creative mindset
Strong affinity with the brand

Apply below today if you feel you have the relevant experience.

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.

apply now

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Jazz Little

Senior Consultant - Sales | Marketing | Event Operations

020 7569 9947

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