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Personal Brand and Content Lead - B2B

Location
London
Salary
£40000 - £50000 per annum
Sector
Marketing Jobs
Type
Office-based
Contract Type
Permanent
Job Ref
BBBH114004
Posted
Sep 24, 2026
Expiry
Oct 22, 2026
apply now

Location: London, full time in office
Travel: UK and overseas
Salary: 40,000 - 50,000

We're looking for a Content & Personal Brand Manager to help build the profile of a growing business operating across cyber security and IT solutions.

This is a hands-on role with a clear commercial focus. You'll be responsible for creating content that gets the right people paying attention, builds trust and credibility, starts conversations and ultimately generates B2B leads.

The target market is primarily SMEs, with a focus on business owners, founders and senior decision-makers. The challenge is taking what can be a complex or technical subject and turning it into content that is interesting, relevant and easy to understand for businesses.

You'll own the content journey from strategy and ideas through to filming, editing, publishing, testing and measuring results.

What you'll be doing

  • Developing the content strategy and personal-brand positioning
  • Building a full-funnel B2B content strategy, from awareness and credibility through to lead generation
  • Creating content that positions the business as a trusted voice across cyber security and IT solutions
  • Developing content specifically for SMEs, business owners and senior decision-makers
  • Working closely with senior leadership to turn their knowledge, opinions and experience into engaging content
  • Coming up with ideas and identifying opportunities for relevant, timely content
  • Filming and directing senior people confidently and naturally
  • Filming, editing and producing video content yourself
  • Creating short-form video for LinkedIn, Instagram, TikTok and Facebook
  • Developing YouTube concepts, titles and thumbnails, with a focus on watch time and retention
  • Writing LinkedIn posts, thought leadership and other social content
  • Repurposing longer-form content and video into multiple formats
  • Managing publishing and community engagement
  • Testing hooks, formats, topics and posting times to understand what drives results
  • Working closely with sales to turn content and engagement into genuine conversations
  • Tracking reach, watch time, engagement, leads, enquiries and opportunities
  • Using performance data to continually improve the content strategy
  • Travelling across the UK and overseas to capture content at events, client meetings and other relevant opportunities

What we're looking for

B2B experience is essential, ideally within a service-led business.

Most importantly, we're looking for someone who can demonstrate that they've used content to generate B2B leads and commercial opportunities before.

You'll ideally have:

  • A proven track record of B2B lead generation through content
  • Clear examples of content or personal-brand activity that has generated leads, meetings, sales conversations or opportunities
  • A strong understanding of the full B2B sales funnel
  • Experience marketing a service or solution rather than simply a transactional product
  • Experience building a personal brand for a founder, CEO or senior business leader
  • Strong LinkedIn experience, particularly around thought leadership and lead generation
  • Excellent copywriting and storytelling skills
  • Strong filming, video production and editing skills
  • Confidence getting senior people on camera and making content feel authentic
  • Experience creating short-form video across multiple platforms
  • YouTube experience, including an understanding of click-through, watch time and retention
  • A test-and-learn mindset - happy to try new ideas, look at the data and adapt
  • A commercial mindset - you understand that views and followers are useful, but leads and opportunities are the real measure
  • An interest in, or willingness to quickly learn about, cyber security and IT solutions
  • Flexibility to travel across the UK and internationally to capture content

The person

We're looking for someone who is creative, commercially minded and genuinely hands-on.

Someone who can spot a good story, turn it into an idea, get a senior person in front of the camera, film it, edit it, publish it - and then look at whether it actually generated anything.

You'll need to be comfortable working in a specialist industry and finding ways to make cyber security and IT solutions interesting and relevant to an SME audience.

You won't be waiting for a detailed brief every week. We want someone who brings ideas, challenges what's being done and sees opportunities to create content around what's happening in the business and the wider industry.

What success looks like

The aim is simple: build the profile, build trust and generate business.

Success will be measured through:

  • Growing visibility within the SME market
  • Building a strong and credible voice across cyber security and IT
  • Creating consistent, high-quality content
  • Increasing meaningful engagement with the right audience
  • Generating qualified B2B leads
  • Creating new sales conversations and opportunities
  • Supporting the wider sales funnel
  • Demonstrating a measurable contribution to pipeline

If you know how to create great B2B content, build a personal brand and turn attention into genuine commercial opportunities, we'd like to hear from you.


Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.

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Andrea Pell
Director, Media & Events | Sales Division
1 minutes ago
Personal Brand and Content Lead - B2B
London
£40000 - £50000 per annum
Permanent
Location: London, full time in office Travel: UK and overseas Salary: 40,000 - 50,000 We're looking for a Content & Personal Brand Manager to help build the profile of a growing business operating across cyber security and IT solutions.This is a hands-on role with a clear commercial focus. You'll be responsible for creating content that gets the right people paying attention, builds trust and credibility, starts conversations and ultimately generates B2B leads.The target market is primarily SMEs, with a focus on business owners, founders and senior decision-makers. The challenge is taking what can be a complex or technical subject and turning it into content that is interesting, relevant and easy to understand for businesses.You'll own the content journey from strategy and ideas through to filming, editing, publishing, testing and measuring results.What you'll be doingDeveloping the content strategy and personal-brand positioningBuilding a full-funnel B2B content strategy, from awareness and credibility through to lead generationCreating content that positions the business as a trusted voice across cyber security and IT solutionsDeveloping content specifically for SMEs, business owners and senior decision-makersWorking closely with senior leadership to turn their knowledge, opinions and experience into engaging contentComing up with ideas and identifying opportunities for relevant, timely contentFilming and directing senior people confidently and naturallyFilming, editing and producing video content yourselfCreating short-form video for LinkedIn, Instagram, TikTok and FacebookDeveloping YouTube concepts, titles and thumbnails, with a focus on watch time and retentionWriting LinkedIn posts, thought leadership and other social contentRepurposing longer-form content and video into multiple formatsManaging publishing and community engagementTesting hooks, formats, topics and posting times to understand what drives resultsWorking closely with sales to turn content and engagement into genuine conversationsTracking reach, watch time, engagement, leads, enquiries and opportunitiesUsing performance data to continually improve the content strategyTravelling across the UK and overseas to capture content at events, client meetings and other relevant opportunities What we're looking forB2B experience is essential, ideally within a service-led business.Most importantly, we're looking for someone who can demonstrate that they've used content to generate B2B leads and commercial opportunities before.You'll ideally have:A proven track record of B2B lead generation through contentClear examples of content or personal-brand activity that has generated leads, meetings, sales conversations or opportunitiesA strong understanding of the full B2B sales funnelExperience marketing a service or solution rather than simply a transactional productExperience building a personal brand for a founder, CEO or senior business leaderStrong LinkedIn experience, particularly around thought leadership and lead generationExcellent copywriting and storytelling skillsStrong filming, video production and editing skillsConfidence getting senior people on camera and making content feel authenticExperience creating short-form video across multiple platformsYouTube experience, including an understanding of click-through, watch time and retentionA test-and-learn mindset - happy to try new ideas, look at the data and adaptA commercial mindset - you understand that views and followers are useful, but leads and opportunities are the real measureAn interest in, or willingness to quickly learn about, cyber security and IT solutionsFlexibility to travel across the UK and internationally to capture content The personWe're looking for someone who is creative, commercially minded and genuinely hands-on.Someone who can spot a good story, turn it into an idea, get a senior person in front of the camera, film it, edit it, publish it - and then look at whether it actually generated anything.You'll need to be comfortable working in a specialist industry and finding ways to make cyber security and IT solutions interesting and relevant to an SME audience.You won't be waiting for a detailed brief every week. We want someone who brings ideas, challenges what's being done and sees opportunities to create content around what's happening in the business and the wider industry.What success looks likeThe aim is simple: build the profile, build trust and generate business.Success will be measured through:Growing visibility within the SME marketBuilding a strong and credible voice across cyber security and ITCreating consistent, high-quality contentIncreasing meaningful engagement with the right audienceGenerating qualified B2B leadsCreating new sales conversations and opportunitiesSupporting the wider sales funnelDemonstrating a measurable contribution to pipelineIf you know how to create great B2B content, build a personal brand and turn attention into genuine commercial opportunities, we'd like to hear from you. Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
read more
apply now
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posted 22 hours ago
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apply now
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