Handle Recruitment are looking for a Senior Sales Partner to join our client's global entertainment company as they expand within live sports events.
6 Month Contract
Hybrid - 3 days in office
ASAP Start
£673.08 to £961.54 per day dependant on experience + holiday pay (FTE £175K - £250K)
About the Role
Our client is expanding its live event programming in the UK to create real-time, cultural "watercooler" moments that bring audiences together. To support ambitious UK Live revenue goals for 2026, our client is seeking a Senior Sales Partner Contractor to act as the key point of coordination between UK Sales, Brand Partnerships, Market Activation teams and advertising partners.
In this role, the individual will lead the go-to-market (GTM) strategy for upcoming live events, including premium live sports programming in the UK, while also building new direct client relationships with leading brands already aligned to premium sports partnerships.
Following the success of our client's first live broadcast, this person will help elevate both the GTM strategy and revenue performance for future live events. They will be expected to execute at pace, manage tight timelines, exceed partner expectations and work cross-functionally to ensure commercial success. This role suits someone who thrives in high-ownership, low-bureaucracy environments and is comfortable making decisions with incomplete but directionally accurate information.
What You Will Do
* Build new direct relationships with brands and advertisers aligned to premium sports
* Drive the UK Live sales process, creating and delivering a streamlined end-to-end workflow for upcoming live events
* Establish clear sales timelines, manage cross-functional stakeholders and ensure simultaneous go-to-market activity to maximise revenue opportunities within fast-moving sales windows
* Act as the key connector between Sales and Market Activation teams to ensure alignment and accountability across UK Live events
* Share market and industry expertise from clients and media agencies to help shape "The Netflix Way of Selling" for live
* Partner with Sales teams to educate clients on traditional sponsorship opportunities as well as more sophisticated integrated partnerships
* Work closely with Market Activation teams to refine GTM materials, ensuring clear commercial guidelines, pricing transparency and strategic media alignment
* Contribute to team culture by openly sharing feedback, learnings and post-campaign insights
What Our Client Is Looking For
* 10+ years' experience within live sports commercialisation, ad sales strategy or monetisation
* Proven experience leading and executing complex GTM launches from concept through to delivery, including optimisation based on performance
* Strong understanding of the UK TV/CTV landscape, including how major HoldCos and top advertisers invest in premium live sports inventory
* Strong commercial judgement with the ability to navigate ambiguity and solve complex challenges pragmatically
* Excellent communication and stakeholder management skills across commercial, operational and technical teams
* Established senior-level relationships across major UK HoldCos and leading advertisers
* Experience working in high-autonomy, high-accountability environments
How Our Client Works
Our client values freedom and responsibility, empowering teams to make informed decisions and operate with autonomy. They foster a high-performance, collaborative culture built on trust, accountability and mutual respect, encouraging individuals to raise the bar and contribute openly across the business.
Apply below today to proceed your application to the next stage.
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