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Handle Insight

Campaign Magazine | Suzanne Boast on 'Why in-housing is redefining brand control across the world"

Insight
Posted on Mar 13, 2026

Suzanne Boast on the evolving role of in-house creative teams

Suzanne Boast, Senior Manager of our Creative Services team was recently interviewed on her thoughts on the evolving role of in-house creative teams by Kate Magee for Campaign Magazine.

"Over the last few years I’ve seen a real shift in perception. In-house roles are no longer viewed as a 'step away' from agency life, for many creatives they’re now where some of the most interesting work is happening.

A really interesting read if you work agency-side or in-house and are thinking about how creative teams should be built for the future." - Suzanne

You can read the full report here. And if you don’t have access to Campaign Red, Suzanne is happy to share her thoughts.

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